Category
Business
Assisted Conversion
Trend cluster
Category
Redesigning
Expectations
Air travel as an example of traditional industry reinventions.
3.6
Trend score
Trend
What is the Redesigning Expectations trend?
Redesigning Expectations: Luxury and budget airlines have shown two strategies to stay afloat in the recession. The well-padded coffers of upscale aircraft carriers have upped the ante with world-class accommodations, while budget airlines use the vibrant personalities of their staff to make flights more pleasant.
Trend themes
Themes within the Redesigning Expectations trend
Three behaviours holding the trend together01
Luxury vs. Budget Airlines
Luxury and budget airlines are two competing strategies to stay afloat in the recession, providing opportunities for airlines to innovate in their pricing and service offerings.
02
In-flight Luxury Accommodations
Innovations in in-flight technology and luxury accommodations offer airlines the ability to create new levels of comfort, convenience, and personalized service for their passengers.
03
Creative Marketing and Social Media Engagement
Opportunities for airlines to engage with their customers and build loyalty through creative marketing campaigns and social media platforms are growing, providing new ways to differentiate and distinguish their brand.
Industry implications
What the Redesigning Expectations trend means for industry
Where the trend changes the playbookFor
Aviation
The aviation industry is constantly evolving, with new technologies and trends emerging that offer opportunities for airlines to innovate and provide differentiated services to their passengers.
For
Hospitality
As airlines increasingly focus on providing luxury and hospitality services to their passengers, innovations and trends within the hospitality industry can provide useful insights and ideas for airlines looking to improve their service offerings.
For
Digital Marketing
Creative marketing campaigns and social media engagement are increasingly important for airlines looking to connect with customers and build brand loyalty, creating opportunities for digital marketing professionals to work with airlines in this area.
Trend signals
Trend signals for Redesigning Expectations
Trend score 3.6 out of 10, from popularity 62%, activity 38%, freshness 8%.
Popularity62%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Redesigning Expectations trend
6 featured examples from Feb 10 to Aug 13, 2009CategoryLuxury
Mile-High Flying Mansions
Exceptionally Luxurious Airplane Interiors by Luftansa Technik
The aircraft interior design industry can capitalize on the trend of creating exceptionally luxurious airplane interiors by offering innovative designs, materials, and features.
CategoryMarketing
Personal Plane Wardrobes
Etihad Airways Suites Include Massagers, Beds and More
Disruptive innovation opportunity: Develop and manufacture advanced aircraft interiors that prioritize luxury and comfort.
CategoryAutos
Monthly Flight Passes
For $600, Fly All You Want With JetBlue in September
Offering deals such as monthly flight passes can disrupt the traditional pricing models in the airline industry and attract more customers.
CategoryPop Culture
Crowdsourced Skit Scripts
Southwest Airlines Solicits Tweets From Passengers for a Twit-Com
Airlines can leverage crowdsourcing and social media to create innovative marketing campaigns and engage with their audience in a unique way.
CategoryAutos
Inflight Touchscreen Luxury
Host a 600 Person Party in the Sky on the $300 Million A380 Airbus
The aviation industry can capitalize on the trend of inflight luxury and innovative technology by offering high-end private jet services, upgrading commercial airliners with luxur…
CategoryWorld
5-Star In-Flight Feasts
Lufthansa Partners Up With the Ritz-Carlton for Airplane Food
The airline catering industry has an opportunity to explore partnerships with high-end hotels to offer gourmet meals to first class and business class passengers.
