Air travel as an example of traditional industry reinventions
Implications - Luxury and budget airlines have shown two strategies to stay afloat in the recession. The well-padded coffers of upscale aircraft carriers have upped the ante with world-class accommodations, while budget airlines use the vibrant personalities of their staff to make flights more pleasant.
Trend Themes
1. Luxury Vs. Budget Airlines - Luxury and budget airlines are two competing strategies to stay afloat in the recession, providing opportunities for airlines to innovate in their pricing and service offerings.
2. In-flight Luxury Accommodations - Innovations in in-flight technology and luxury accommodations offer airlines the ability to create new levels of comfort, convenience, and personalized service for their passengers.
3. Creative Marketing and Social Media Engagement - Opportunities for airlines to engage with their customers and build loyalty through creative marketing campaigns and social media platforms are growing, providing new ways to differentiate and distinguish their brand.
Industry Implications
1. Aviation - The aviation industry is constantly evolving, with new technologies and trends emerging that offer opportunities for airlines to innovate and provide differentiated services to their passengers.
2. Hospitality - As airlines increasingly focus on providing luxury and hospitality services to their passengers, innovations and trends within the hospitality industry can provide useful insights and ideas for airlines looking to improve their service offerings.
3. Digital Marketing - Creative marketing campaigns and social media engagement are increasingly important for airlines looking to connect with customers and build brand loyalty, creating opportunities for digital marketing professionals to work with airlines in this area.
7 Featured, 40 Examples:
3,486,505 Total Clicks
Date Range:
Feb 09 — Sep 09
Trending:
Average
Consumer Insight Topics:
