Trend cluster
Category

Fake
Pets

Purchasable temporary companionship extends to the animal world.

Pet StickersBunny-Petting CafesFurry Felt PetsPaper Pet PhotographyCoin Collecting Canines

Trend

What is the Fake Pets trend?

Fake Pets: Individuals who seek the companionship and unwavering love of a pet without the responsibility or financial outlay of owning one for good are renting pets or buying fake substitutes as a second-best option. This phenomenon even enables excuses based on the daily tribulations of a pet owner's life.

Trend themes

Themes within the Fake Pets trend

Three behaviours holding the trend together
01

Fake Pet Companionship

Individuals who want the companionship of pets without the responsibility or financial outlay are opting for temporary pets or fake substitutes.

02

Pet Related Wall Stickers

Decorative wall stickers featuring lively images from nature and retro video game visuals are replacing old-fashioned wallpaper.

03

Stuffed Animal Replicas

Realistic stuffed animal toys that capture the personality of pets through their eyes are making a comeback as a timeless toddler toy.

Industry implications

What the Fake Pets trend means for industry

Where the trend changes the playbook
For

Pet Industry

The pet industry can benefit from creating new products and services that cater to pet owners looking for temporary or low-maintenance pet companionship options.

For

Home Decor Industry

Wall sticker companies can invest in creating pet-related designs to appeal to pet owners looking to decorate their homes with low-commitment, temporary options.

For

Toy Industry

The toy industry can benefit from creating realistic stuffed animal toys that cater to parents looking for traditional, non-tech-infused toy options for their children.

Trend signals

Trend signals for Fake Pets

Trend score 3.6 out of 10, from popularity 55%, activity 47%, freshness 8%.

Popularity55%
Activity47%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific