Category
Business
Keepsake Countdowns
Trend cluster
Category
Novel-ty
Print
Publishers fight the rise of the e-reader by shaking up their strategy.
2.7
Trend score
What's Happening
What is the Novel-ty Print trend?
Novel-ty Print: The rise of the e-book has made selling bound books even more difficult. Book publishers are shaking up store shelves with new strategies to appease the Web 2.0 reader, whether it's through the implementation of technology or introducing new print authors from the digital world.
Trend themes
Themes within the Novel-ty Print trend
Three behaviours holding the trend together01
Digital book publishing
The rise of e-books has made self-publishing and digitization lucrative. Traditional book publishers can expand their business models to include digital publishing and incorporate new technologies to appeal to the Web 2.0 reader.
02
Graphic-novel biographies
Biographies are being reimagined through the lens of graphic novels, allowing for a more interactive and engaging reading experience. Publishers and artists have the opportunity to create illustrated biographies and autobiographies of famous figures in various fields.
03
Smart cookbooks
The application of technology to traditional cookbooks has enabled innovative recipes, with features such as simple timers and easy-to-follow instructions. There is a large market for digital cookbooks and recipe cards with smart features that can be programmed according to cooking times and ingredient measurements.
Industry implications
What the Novel-ty Print trend means for industry
Where the trend changes the playbookFor
Publishing industry
The publishing industry has the potential to expand its business models to incorporate digital publishing platforms, including self-publishing.
For
Visual storytelling industry
The graphic novel industry and motion graphic design industry can collaborate to create visually appealing, interactive biographies that engage readers beyond traditional text-based books.
For
Health-food and cooking industry
The cooking and recipe industry can expand its digital capabilities to incorporate smart features such as timers, ingredient measurements, and calorie trackers in their cookbooks and apps.
Trend signals
Trend signals for Novel-ty Print
Trend score 2.7 out of 10, from popularity 38%, activity 37%, freshness 8%.
Popularity38%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Novel-ty Print trend
6 featured examples from Jul 12 to Sep 5, 2009CategoryArt & Design
Glowing Books
‘Good Ideas Glow in the Dark' by the Adris Group Literally Lights Up
Innovation opportunity for book publishers to revamp their products and attract more customers by incorporating unique design elements such as glowing ink to stand out in the mark…
CategoryBusiness
Fashion Blogs Turned Books
Fashion Bible ‘The Satorialist' Launches a Book
The rise of fashion blog books presents a new area in publishing, allowing for the expansion and monetization of niche digital content in print.
CategoryArt & Design
Personalized Classic Books
Custom Fairytales Turn You Into Romeo, Juliet, Dracula, or Alice
Publishers can capitalize on the demand for personalized classic books by offering customization options on well-known literary works.
CategoryBusiness
E-Books to Book Deals
After Self-Publishing on Kindle, Boyd Morrison Signs With Simon and Schuster
The publishing industry can leverage the success of self-published authors to explore innovative business models and expand their offerings.
CategoryPop Culture
BioGraphic Novels
Illustrated Biographies Add Pizzazz to Standard Tales
The publishing industry can capitalize on the BioGraphic novel trend to attract readers who prefer a visually appealing and interactive reading experience.
CategoryLifestyle
Cookbooks With Timers
Emma Caselton's Recipe Cards Can Tell Time
Publishers that incorporate technology into their cookbooks and recipe cards will have a competitive advantage in the market.
