Category
Tech
Protocol Delegation
Trend cluster
Category
Vintography
Once-outdated technologies become relevant to new generation.
4.3
Trend score
Trend
What is the Vintography trend?
Vintography: Faux-vintage innovations continue to be influential as consumers seek new avenues of inspiration from past decades. The Web has made it easier to study old techniques, technologies and favored aesthetics of then-pros, allowing today’s amateurs to create similar results with affordable and accessible tools.
Trend themes
Themes within the Vintography trend
Three behaviours holding the trend together01
Faux-vintage innovations
As products that are vintage-inspired and contain antique-like qualities continue to become more popular, consumers are looking for new and inventive ways to be exposed to such products.
02
Retro aesthetics
Despite the technological advancements, photographers display a preference for the grittier, retro approach. There's something about the raw nature of retro photographs that makes the subjects in it more genuine and honest.
03
Lomography
The rise in availability of prosumer cameras has enabled a new wave of amateur photographers to take professional-quality photos. Some photographers are rebelling against this phenomenon by adopting analog methods of photography that have grown obsolete.
Industry implications
What the Vintography trend means for industry
Where the trend changes the playbookFor
Fashion
A company that can provide not only an antique or vintage-inspired product but also an experience or service is going to generate a much broader clientele.
For
Advertising
One of the most effective ways a company can increase brand awareness is by investing in advertising that features unvarnished sexuality.
For
Photography
There are disruptive innovation opportunities to provide consumers with alternative retro-inspired photography methods.
Trend signals
Trend signals for Vintography
Trend score 4.3 out of 10, from popularity 49%, activity 71%, freshness 8%.
Popularity49%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Vintography trend
8 featured examples from Apr 22 to Sep 23, 2009CategoryFashion
Vintage Uniform Fashion
Dear Creatures Fall 2009 Campaign Inspired by 1960s Girl Scouts
Disruptive innovation opportunity: Incorporate elements from the past into modern fashion designs to create a new and exciting market niche.
CategoryArt & Design
Lomography Showcases
Fazai38's Blog Features Retro, Vivid Photography
The photography industry should be aware of the growing trend towards analog photography and the increasing interest in vivid color photography.
CategoryFashion
Retro Engagement Shoots
Tim Melideo Creates Washed Out Vintage Wedding Pictures
Photography industry can capitalize on the demand for vintage-inspired and personalized engagement shoots.
CategoryTech
Retro Fauxtography
Hyper Saturated ‘Coney Island of the Mind' by Lynsie Roberts
Photography professionals can explore creative ways to use high saturation and retro aesthetics to enhance their visual content and attract viewers.
CategoryFashion
Traintrack Pillows
Bend to Squares' Drama-Fueled and Retro-Filled Photography
The trend towards retro aesthetics creates an opportunity for photographers to tap into a new market of consumers who appreciate the raw and genuine nature of retro photography.
CategoryFashion
Vintage Car Editorials
The Amber Heard Photoshoot Makes the Classic Car Look Even Better
Collaborating with fashion and entertainment industries can expand the appeal of vintage cars beyond just car enthusiasts.
CategoryPop Culture
Old School Graphic Videos
Kanye West 'Street Lights' Video Uses Vintage Animation
The entertainment industry could explore creating retro-inspired content, such as television shows or movies, to appeal to consumers' nostalgia and capitalize on the trend of retr…
CategoryWorld
Celestial Cards
Frano Brambilla's Vintage Postcards Feature Alien Beings
Art and design industries can capitalize on the trend of quirky postcard designs by offering services to create customized and unconventional postcards.
