Playful business approaches that project both brand and personality
Implications - As advertisements becomes more visually stimulating, eye-popping brand images that reflect both purpose and personality allow for more effective forms of self-promotion. By letting go of traditional designs and marketing ideals, clever companies can create viral marketing ploys that won't get filed in the round file.
Trend Themes
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Character-centric Branding — By creating eye-catching brand images that reflect both purpose and personality, companies can create effective forms of self-promotion.
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Customized Business Card Medium — Incorporating unique materials such as beef jerky, X-rays, light-up circuits, and natural leaves can change the game of creating business cards and generate more memorable impressions.
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Interactive Business Cards — Interactive design on business cards can act as the innovative edge that is now expected when presenting your brand or personal image to professionals.
Industry Implications
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Marketing and Advertising — New ways of designing business cards that focus on character and interactivity can bolster branding strategies.
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Printing and Manufacturing — By pushing the boundaries of customized designs and materials for business cards, innovative disruption in materials, manufacturing, and design can be realized.
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Career and Networking — Business cards act as the first impression on possible future clients and they must be as creative as possible since it's a preview of what an individual or company can do.
