Category
Tech
Automated Upkeep
Trend cluster
Category
Character-centric
Branding
Playful business approaches that project both brand and personality.
5.7
Trend score
Trend
What is the Character-centric Branding trend?
Character-centric Branding: As advertisements becomes more visually stimulating, eye-popping brand images that reflect both purpose and personality allow for more effective forms of self-promotion. By letting go of traditional designs and marketing ideals, clever companies can create viral marketing ploys that won't get filed in the round file.
Trend themes
Themes within the Character-centric Branding trend
Three behaviours holding the trend together01
Character-centric Branding
By creating eye-catching brand images that reflect both purpose and personality, companies can create effective forms of self-promotion.
02
Customized Business Card Medium
Incorporating unique materials such as beef jerky, X-rays, light-up circuits, and natural leaves can change the game of creating business cards and generate more memorable impressions.
03
Interactive Business Cards
Interactive design on business cards can act as the innovative edge that is now expected when presenting your brand or personal image to professionals.
Industry implications
What the Character-centric Branding trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
New ways of designing business cards that focus on character and interactivity can bolster branding strategies.
For
Printing and Manufacturing
By pushing the boundaries of customized designs and materials for business cards, innovative disruption in materials, manufacturing, and design can be realized.
For
Career and Networking
Business cards act as the first impression on possible future clients and they must be as creative as possible since it's a preview of what an individual or company can do.
Trend signals
Trend signals for Character-centric Branding
Trend score 5.7 out of 10, from popularity 84%, activity 79%, freshness 8%.
Popularity84%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Character-centric Branding trend
10 featured examples from Feb 27 to Sep 17, 2009CategoryMarketing
X-ray Business Cards
10 Clever Ways to Help You Stand Out in a Recession
The trend towards creative and unique business cards presents opportunities for disruptive innovation in graphic design and printing, such as the development of new materials and…
CategoryArt & Design
Pop-Up Business Cards
Clifton Alexander's 3D Creation Features a Pop-Up Self-Portrait
Graphic designers can use interactive and personalized business cards as a tool to showcase their design skills to potential clients.
CategoryLifestyle
Cocky Self-Promotion
‘Google Me' Business Card is Perfect for the Pretentious
The printing and graphic design industry can explore disruptive innovation opportunities by creating customizable and visually appealing business cards that incorporate digital el…
CategoryArt & Design
Interactive Fitness Cards
'Yoga One' Business Cards Turn Your Fingers into Thighs
Leveraging advancements in printing technology to produce interactive and visually captivating business cards.
CategoryArt & Design
Leafy Business Cards
Tatil Design Creates 'Natural Medium' as Unique Promotional Tool
The design and printing industry can leverage customization marketing to offer unique, personalized promotional materials to clients.
CategoryBusiness
Toys as Business Cards
Custom Made Miniature LEGO Figurines To Represent You
Toy manufacturers can explore creating custom miniature figurines for businesses to use as merchandise or collectibles.
CategoryArt & Design
Light-Up Business Cards
Sparkle Labs DIY Kit Illuminates Your Contact Info
The printing and stationery industry can explore disruptive innovation opportunities by offering customizable and interactive business card solutions.
CategoryArt & Design
Color-Changing Business Cards
Mumure Contact Creates Thermo-Sensitive Communication
Printing companies can explore the use of thermo-sensitive materials to offer unique and innovative products, such as business cards and promotional materials.
CategoryUnique
Beef Jerky Business Cards
Edible Cured Meat Seared With Your Contact Details
The meat industry can explore new frontiers of advertising and promotion by developing edible meat products as unique and entertaining business cards.
CategoryArt & Design
Augmented Reality Business Cards
James Alliban's Tech-Savvy Self-Promotion is Awesome
Augmented reality and digital business cards can transform traditional advertising methods and create new, engaging experiences for customers.
