Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Evolved
Packaging
Visual rebranding to stand out among stale designs of competitors.
4.9
Trend score
Trend
What is the Evolved Packaging trend?
Evolved Packaging: With prices of basic needs on the rise, companies struggling to set themselves apart from the competition are reevaluating their visual brand strategies. Novel packaging can help win over consumer attention in a sea of products with stagnant aesthetics. Successful rebranding has the simultaneous benefit of justifying higher prices.
Trend themes
Themes within the Evolved Packaging trend
Three behaviours holding the trend together01
Innovative packaging design
Companies are reevaluating their visual brand strategies by using unique packaging that helps them to win over consumer attention.
02
Multifunctional packaging
Multifunctional packaging design, such as wine boxes doubling as bird nesting boxes or cans featuring recipes to make the product more attractive to consumers.
03
Blank bottle branding
Some brands are moving away from traditional branding by introducing blank label bottles to challenge labels and branding prejudice.
Industry implications
What the Evolved Packaging trend means for industry
Where the trend changes the playbookFor
Packaging industry
The packaging industry can leverage innovative design to help companies stand out in a crowded market.
For
Food and beverage industry
Companies in the food and beverage industry are redesigning their packaging to emphasize that their product is natural.
For
Alcohol industry
The alcohol industry can develop high-end liquor packaging to attract a wider audience on the market.
Trend signals
Trend signals for Evolved Packaging
Trend score 4.9 out of 10, from popularity 72%, activity 67%, freshness 8%.
Popularity72%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Evolved Packaging trend
12 featured examples from May 17 to Sep 18, 2009CategoryMarketing
Blank Bottle Branding
Absolut Vodka No Label Edition Coming in September
The alcohol industry can leverage the label-challenging trend to reinvent their branding strategies and appeal to a wider audience that values authenticity and individuality.
CategoryArt & Design
Nostalgic Soda Packaging
Jordan Puopolo's Vintage-Inspired Sprite Redesign
Beverage companies can incorporate nostalgic and creative packaging designs to enhance their products' brand identity and connect with consumers.
CategoryLifestyle
Cryptic Beverage Packaging
Strange Drink Labels to Sell Bottles & Cans
Exploring creative packaging designs for beverages that stand out on store shelves.
CategoryLuxury
Baroque Liquor Bottles
Louis XIII Cognac Gets an All-New Luxe Look
The alcohol industry can explore luxurious packaging upgrades and sustainable packaging design to enhance brand image and appeal to discerning customers.
CategoryEco
Water Bottle Activism
B'eau Pal Water Brings Awareness to India
Innovation opportunities in creating socially conscious and environmentally friendly beverage products.
CategoryEco
Multifunctional Packaging
Wine Box Doubles as a Bird Nesting Box
The wine industry can explore innovative packaging designs that not only enhance branding and customer experience but also have additional functionalities to add value and sustain…
CategoryLifestyle
Test Tube Water Bottles
O Water Has a Unique Bottle Shape
Developing unconventional packaging designs for bottled water and other beverages that stand out on store shelves.
CategoryLifestyle
Pasta Skyscrapers
Innovative Spaghetti Packaging by Ben Thorpe & Alex Creamer
The creative spaghetti packaging concept presents an opportunity for food packaging companies to differentiate their products and engage consumers with unique designs.
CategoryArt & Design
Pop Surrealism Packaging
Mountain Dew's Green Label Art Volume 3
Soft drink companies can increase sales and customer loyalty by integrating artist-designed packaging.
CategoryEco
Ingredient-Focused Packaging
Red Bull Cola Design Emphasizes Its All-Natural Contents
Companies in the food and beverage industry are redesigning their packaging to showcase natural ingredients.
CategoryArt & Design
Bedazzled Booze Bottles
Swarovski Crystal Studded Iordanov Vodka for Upscale Toasting
The luxury goods industry can capitalize on the trend of embellishing high-end products with expensive materials like Swarovski crystals, catering to consumers who value opulence…
CategoryLifestyle
Nuts with Warrants
Peter Gregson's 'WANTED' Nut Packaging for Peanuts & Cashews
Reinvent packaging design for various food items, including nuts, to better appeal to consumers and establish brand identity.
