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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Evolved Packaging

Visual rebranding to stand out among stale designs of competitors

Implications - With prices of basic needs on the rise, companies struggling to set themselves apart from the competition are reevaluating their visual brand strategies. Novel packaging can help win over consumer attention in a sea of products with stagnant aesthetics. Successful rebranding has the simultaneous benefit of justifying higher prices.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 79 Examples:
1,820,043 Total Clicks
Date Range:
May 09 — Sep 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Blank Bottle Branding
Blank Bottle Branding
Absolut Vodka No Label Edition Coming in September
For more than a couple of decades Absolut vodka has been a marketing machine, producing memorable images and working with the best in the fields of art and design. Going in a completely different direction,… MORE
Nostalgic Soda Packaging
Nostalgic Soda Packaging
Jordan Puopolo's Vintage-Inspired Sprite Redesign
Jordan Puopolo’s Sprite packaging redesign draws influences from the past to channel the lemon-lime soda’s organic roots. The traditional 12-pack box is transformed with a print that looks like an old… MORE
Cryptic Beverage Packaging
Cryptic Beverage Packaging
Strange Drink Labels to Sell Bottles & Cans
This collection of strangely labeled drinks are hilarious. Cans with labels saying “Deepresso” and “Water Salad” make these drinks less than desirable. Although you may think the drinks themselves taste… MORE
play_circle_filled Water Bottle Activism
Water Bottle Activism
B'eau Pal Water Brings Awareness to India
This great awareness campaign caught my eye. Notice how the bottle of B’eau Pal water looks nicely designed at first; initial impressions don’t last long, however, as the public soon realizes it’s an awareness… MORE
Baroque Liquor Bottles
Baroque Liquor Bottles
Louis XIII Cognac Gets an All-New Luxe Look
Prestigious Louis XIII cognac has recently gotten a luxurious packaging upgrade to prove that this alcohol is much more than a mere cognac. Its bottle is placed inside a handcrafted dark wood-and-leather… MORE
Test Tube Water Bottles
Test Tube Water Bottles
O Water Has a Unique Bottle Shape
Have you ever had a drink out of a test tube? I didn’t think so. Ô Water from Montreal, Canada, has a unique water bottle design, as it has no neck or curves. The Ô Water container provides a fresh take… MORE
Multifunctional Packaging
Multifunctional Packaging
Wine Box Doubles as a Bird Nesting Box
This awesome piece of multifunctional packaging, thoughtfully designed by Igor Solovyov is a wine box made from attractive wood that also doubles as a bird nesting box when you’re done with it. What a… MORE
Pasta Skyscrapers
Pasta Skyscrapers
Innovative Spaghetti Packaging by Ben Thorpe & Alex Creamer
This innovative packaging and product presentation concept for a box of NYC Spaghetti is a collaboration between Ben Thorpe and fellow design student Alex Creamer. To some, New York City is the origin… MORE
Pop Surrealism Packaging
Pop Surrealism Packaging
Mountain Dew's Green Label Art Volume 3
Mountain Dew’s Green Label Art idea has been so popular that the soft drink packager is now on volume 3. In the Green Label Art project, Mountain Dew offers their aluminum bottles covered in an artist's… MORE
Ingredient-Focused Packaging
Ingredient-Focused Packaging
Red Bull Cola Design Emphasizes Its All-Natural Contents
This packaging design for Red Bull Cola by Design Friendship emphasizes the natural ingredients found within the energy beverage. Per Design Friendship, Red Bull Cola actually contains 17 honest-to-goodness… MORE
Bedazzled Booze Bottles
Bedazzled Booze Bottles
Swarovski Crystal Studded Iordanov Vodka for Upscale Toasting
Iordanov Vodka probably shouldn’t be your drink of choice at a frat party, but if you’re going for something a bit more upscale (or in this case, VERY upscale), it may be perfect. Iordanov Vodka has made… MORE
Nuts with Warrants
Nuts with Warrants
Peter Gregson's 'WANTED' Nut Packaging for Peanuts & Cashews
A new design concept for nut packages has been created by the Serbian design firm Peter Gregson, which created a line of ‘WANTED’ nut packaging. Showing a funny visual of a personified nut with a moustache—be… MORE

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Related Examples

Red Carpet Liquor
Red Carpet Liquor
Kanye West Knocks Back Hennessy Cognac to Get Ready for MTV Hijinx
Life-Saving Water Bottles
Life-Saving Water Bottles
The Ocean Rescue Provides Emergency Support While Lost at Sea
Coffee Cup Stockings
Coffee Cup Stockings
Pretty Polly's Java-Inspired Legwear Packaging Uses To-Go Cups
Tree Trunk Vessels
Tree Trunk Vessels
Carved Birch Sake Bottles by Kouta Fukunaga
Biker Booze
Biker Booze
Absolut Vodka Launches Rock Edition to Celebrate Rock & Roll
DIY Soda Pop
DIY Soda Pop
SodaStream Soda Maker Lets You Create Fizzy Drinks at Home
99 Creative Wine Innovations
99 Creative Wine Innovations
From Wetsuit Wine Carriers to Computer Kegs
Anti-Energy Drinks
Anti-Energy Drinks
Slow Cow is the Cure For Too Much Red Bull or General Hyperactivity
Office Supply Architecture
Office Supply Architecture
Peter Root's 'Low-Rise' is a Life-Like City of Staples
Racing Wine Bottles
Racing Wine Bottles
Elderton's Neil Ashmead GTS has a 6-Speed Gear Cap
Stealthy Liquor Holders
Stealthy Liquor Holders
Port-A-Pint is Made for Covert Drinkers
Wine Barrel Chandeliers
Wine Barrel Chandeliers
Mark Sage Repurposes French Oak Barrels into Chic Lighting Fixtures
Cheeky Packaging Designs
Cheeky Packaging Designs
Brooklyn Fare's Branding Puts the Fun in Functional
play_circle_filled Petite Vodka Pubs
Petite Vodka Pubs
The Absolut Pop-Up Minibar Adds a Little Flavor to a Dull Night
Pearl Necklace Pasta
Pearl Necklace Pasta
Bark Copenhagen Advertising Agency Shows Where Food Meets Fashion
Rapper Cognac
Rapper Cognac
Ludacris Adds to the Celebrity Liquor Market With Conjure
Insightful Packaging Campaigns
Insightful Packaging Campaigns
Blind Foundation Guerrilla Grocery Ads Highlight Lack of Braille
Liquor Skins
Liquor Skins
Canoflage Labels Make Beer Cans Look Like Soda Cans for Public Drinking
Nut-Cracking Balls
Nut-Cracking Balls
Heavy Metal Nutcracker Uses Gravity to Open Your Walnuts
Bottomless Water Bottles
Bottomless Water Bottles
Yuri Tedorowych's Blu Bottle Refills With Kinetic Energy
play_circle_filled Glowing Water Bottles
Glowing Water Bottles
The Sollight Lightcap is an Eco Lamp & Canteen
Fruity Beverage Packaging
Fruity Beverage Packaging
Naoto Fukasawa Flavors His Juice Boxes With Creativity (UPDATE)
Cities In Bags
Cities In Bags
Japanese Design Store Muji Sells Wooden Toys For Adults
Eco Clothes Hangers
Eco Clothes Hangers
The HangerPak Combines Packaging and Storage in One
Pirate-Themed Packaging
Pirate-Themed Packaging
'The Spirit of Davy Jones' Rum by Amy Cesal
Risque Beer Packaging
Risque Beer Packaging
Ramm ND's Lingerie-Clad Beer Cans
play_circle_filled Ingenious Pizza Packaging
Ingenious Pizza Packaging
Green Pizza Box Doubles As Serving & Storage Vessels
play_circle_filled Environmental Weaponry
Environmental Weaponry
Seed Balls Sprout Change in Challenging Environments
20 Eco-Friendly Packaging Designs
20 Eco-Friendly Packaging Designs
From Tetra Packaged Wines to Green Notebook Packaging
play_circle_filled Congo Crisis Awareness PSAs
Congo Crisis Awareness PSAs
Celebs Lend Voices to Aid Congolese Women
play_circle_filled Top 10 Publicity Stunts
Top 10 Publicity Stunts
Human Mirrors, Train Station Mobs and Dorm Light Shows
Bizarre Tea Packaging
Bizarre Tea Packaging
Mnum's Little People Wear Tea Bags as Towels
Eco Sodas
Eco Sodas
The ‘Innocent Drinks Company' Finds Greener Grasses With Coca-Cola
Solar Birdhouses
Solar Birdhouses
Glowing Perch by OOOMS Attracts Insects for Birds at Night
Custom Charity Guitars
Custom Charity Guitars
Artsy Gibsons for Brazilian Children's Awareness Project
play_circle_filled Female Awareness Photography
Female Awareness Photography
'Women Are Heroes' Photo Art Project by JR
Opulent Water Bottles
Opulent Water Bottles
Luxurious Evian Bottles By Jean-Paul Gaultier and Baccarat
play_circle_filled Nude Nuclear Protests
Nude Nuclear Protests
‘The Environmentals' Stage Clothes-Free Activism Contest
30 Bizarre Energy Drinks and Unusual Energy Drink Ads
30 Bizarre Energy Drinks and Unusual Energy Drink Ads
play_circle_filled Disturbing Illness Awareness
Disturbing Illness Awareness
Sarah's Story for Motor Neurone Disease Campaign
Couture Coke Bottles
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
play_circle_filled Wine For Activism
Wine For Activism
Monkey Around With 'Grapes for Apes' And Save Orangutans
Tilted Liquor Glasses
Tilted Liquor Glasses
The Inviting Normann Copenhagen Cognac and Rocking Glasses
Artisan Chipotle Vodka
Artisan Chipotle Vodka
Hangar One's Latest Flavored Tipple Tantalizes the Tongues of Spicy Food Fa
Using Sympathy for Awareness
Using Sympathy for Awareness
UK Cervical Cancer Screenings Spike Following Jane Goody's Fame
Naturally-Sweetened Soda
Naturally-Sweetened Soda
Stevia Drinks Gain Ground in North America
Packaging as Cutlery
Packaging as Cutlery
SpoonLidz Fold-Out Spoons Under the Lid
Graffiti-Inspired Liquor Bottles
Graffiti-Inspired Liquor Bottles
Andre Designs Belvedere IX for 'Luxury Reborn' Campaign
Macabre Packaging
Macabre Packaging
Fruta del Diablo Salsa Features Dia de los Muertos Skulls
Fruit-Inspired Beverage Packaging
Fruit-Inspired Beverage Packaging
Japanese Juice Carton Looks Like a Banana
Maternal Milk Packaging
Maternal Milk Packaging
Japanese Toy-Inspired 'Teet-Milk' Concept
play_circle_filled Regional Holiday Liqueurs
Regional Holiday Liqueurs
Tis the Season to Drink Strong Spirits, Like Danish Snaps
Saying It With Tea
Saying It With Tea
Cheeky Tube Packaging for Bathroom Graffiti Teas
41 Viral Vodkavations
41 Viral Vodkavations
Buying Liquor to Plant Trees
Buying Liquor to Plant Trees
TRU Organic Vodka Treevertising
$2,500 Water Bottles
$2,500 Water Bottles
Swarovski Vessel Features 10,000 Crystals
Drinks to Satisfy Cigarette Cravings
Drinks to Satisfy Cigarette Cravings
'Liquid Smoking'
Organic Alaskan Vodka
Organic Alaskan Vodka
Permafrost Capitalizes on Sarah Palin Mania
Hangover-Free Liquor
Hangover-Free Liquor
Pincer Milk Thistle & Elderflower Vodka
Branded Vodka for Movie Promos
Branded Vodka for Movie Promos
Crystal Head Fuels Ghostbusters III Rumors
Cognac Sneakers
Cognac Sneakers
The Hennessy Celebration Hi-Top
$2,500 Cognac Shots
$2,500 Cognac Shots
Rose Club Serves Louis XIII Black Pearl
Rapper Alcohol
Rapper Alcohol
Dr. Dre Launches Cognac & Vodka Range and Detox Album
Veggie Flavoured Vodka
Veggie Flavoured Vodka
'Three Olive' Tomato Vodka
Glittering Vodka Jackets
Glittering Vodka Jackets
Absolut Masquerade
Plastic-Free Water Bottle
Plastic-Free Water Bottle
KOR ONE Hydration Vessel
24 Foods You Can Customize
24 Foods You Can Customize
From Peanuts to Ice Cream
play_circle_filled LGBT Pride Alcohol
LGBT Pride Alcohol
Absolut Colors
Pinocchio Politicians & Roller-Coaster Taxis
Pinocchio Politicians & Roller-Coaster Taxis
Viral Absolut World Ads
Suggestive Fantasy Ads
Suggestive Fantasy Ads
In an Absolut World, All Men Would Have 8 Inches
Dissecting Vodka
Dissecting Vodka
Absolut Ad Mixes Media
$2 Million Cognac
$2 Million Cognac
Henri IV Dudognon Heritage
$1,035 Birds Nest
$1,035 Birds Nest
Nest Bracelet
Absolute Tallest Building
Absolute Tallest Building
Hyder Consulting's 5,250 Ft Structure
9,134 Drinks in Your Pocket
9,134 Drinks in Your Pocket
Absolut Mobile Application
$200,000 Hennessy Cognac Treasure Chest
$200,000 Hennessy Cognac Treasure Chest
Beauté du Siècle From Russia With Luxury
Custom Labeled Water Bottles
Custom Labeled Water Bottles
The Ultimate Hydration Experience
Designer Living for Birds
Designer Living for Birds
The Eva Solo Bird Box
Luxury Combo Drinks
Luxury Combo Drinks
Hpnotiq Blends Premium Vodka + Cognac + Juice