Peter Gregson's 'WANTED' Nut Packaging for Peanuts & Cashews
Katherine Vong — September 18, 2009 — Lifestyle
References: petergregson & thedieline
A new design concept for nut packages has been created by the Serbian design firm Peter Gregson, which created a line of ‘WANTED’ nut packaging.
Showing a funny visual of a personified nut with a moustache—be it a pistachio, cashew, or peanut—the ‘WANTED’ nut packaging is meant to catch the eye in a funny way by creating a “warrant” for each nut-person. For example, a cashew nut is represented as an Indian person wearing a turban. The reasoning? In Serbia, a cashew nut is translated as ‘Indian nut.’
Showing a funny visual of a personified nut with a moustache—be it a pistachio, cashew, or peanut—the ‘WANTED’ nut packaging is meant to catch the eye in a funny way by creating a “warrant” for each nut-person. For example, a cashew nut is represented as an Indian person wearing a turban. The reasoning? In Serbia, a cashew nut is translated as ‘Indian nut.’
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