Jordan Puopolo’s Sprite packaging redesign draws influences from the past to channel the lemon-lime soda’s organic roots. The traditional 12-pack box is transformed with a print that looks like an old wood crate, and the top of the box features images of lemons and limes.
Jordan Puopolo’s Sprite redesign continues into the cans themselves, which look like a beverage made by a small-town producer rather than a global corporate entity. The back side of the cans even features a retro-inspired recipe for lemon chicken. Clever!
Why This Trend Is Growing
- Nostalgia-inspired Packaging
- Designing packaging using nostalgic elements from the past can help companies establish an emotional connection with consumers.
- Creative Can Design
- Creating unique and eye-catching can designs could help brands stand out in a crowded market.
- Incorporating Recipes on Packaging
- Including recipes or other interactive elements on product packaging can offer added value for consumers.
Industries Being Reshaped
- Beverage Industry
- Beverage companies can incorporate nostalgic and creative packaging designs to enhance their products' brand identity and connect with consumers.
- Food Industry
- Food brands can consider incorporating recipes or other interactive elements on their product packaging to provide added value and engage consumers.
- Marketing and Advertising Industry
- Marketing and advertising agencies can specialize in designing creative and nostalgic packaging designs for their clients, helping them stand out in a crowded and competitive market.
