Jordan Puopolo’s Sprite packaging redesign draws influences from the past to channel the lemon-lime soda’s organic roots. The traditional 12-pack box is transformed with a print that looks like an old wood crate, and the top of the box features images of lemons and limes.
Jordan Puopolo’s Sprite redesign continues into the cans themselves, which look like a beverage made by a small-town producer rather than a global corporate entity. The back side of the cans even features a retro-inspired recipe for lemon chicken. Clever!