Brazilian company Tatil Design wanted to be create something different that all their clients and potential clients would remember. Their solution was to us a laser to etch drawings, designs and logos into dead leaves and use them as business cards.
Dubbed, “Natural Medium,†these business cards make for a truly unique promotional marketing tool. They are especially gorgeous to look at against the sun, revealing all the details of the design.
Implications - TOO BROAD. WHAT STYLE IS THIS? IS IT A DIFFERENT USE OF MEDIUM? CUSTOMIZATION? GREEN?
This fresh advertising uses a truly unique adaptation on current mundane advertising tricks. This different style of market is unique ensures that the company is represented with a very particular unique personal style. This customization trick allows consumers to connect with the company and allows them to stand apart from their competitors.
What's Driving This Trend
- Customization Marketing
- Using personalized business cards made from natural materials creates a unique and memorable promotional tool.
- Eco-friendly Advertising
- Using dead leaves as business cards taps into the growing trend of sustainable and eco-friendly practices.
- Alternative Mediums
- Exploring unconventional materials for marketing materials presents an opportunity for innovative and attention-grabbing campaigns.
Who This Affects Most
- Design and Printing
- The design and printing industry can leverage customization marketing to offer unique, personalized promotional materials to clients.
- Marketing and Advertising
- The marketing and advertising industry can tap into the trend of eco-friendly advertising, providing clients with sustainable and impactful promotional strategies.
- Environmental Products and Services
- The environmental products and services industry can explore the use of alternative mediums like dead leaves for marketing and branding purposes.
