Ogilvy On Recession needed a brilliant idea to attract an audience but also make a statement. Their line of bite-sized business cards is speaking volumes.
Ogilvy On Recession (.com) is a strategical planning website geared toward the current economic downturn. Cutting business card size by using 78% less paper also saved a ton of money.
The marketing plan attracts customers, as well as enforces the goal behind the site. Ogilvy On Recession teaches us to save our money (or use it wisely) as they do the exact same.