Perceived connections to icons as a result of hyper-immersive media
Implications - Celebrity news resonates with fans more than ever due to the increasing informality and accessibility of social media. As these platforms grant the illusion of access into private lives, some people literally feel they know celebrities to the point that when they pass away, they feel compelled to honor them through tribute-themed innovations.
Trend Themes
1. Hyper-immersive Social Media - The increasing informality and accessibility of social media has resulted in people feeling that they know celebrities to the point of becoming obsessive with them.
2. Incorporating Images of Celebrities - Incorporating elements of popular culture is a great way to garner instant attention from the busy consumer and generate interest in a product or commodity.
3. Parodying/ Homaging Pop-culture Memes - One of the best ways a company can generate interest in its advertising is by parodying or paying homage to a legendary pop culture meme, drawing consumers back to a significant moment in entertainment viewing history.
Industry Implications
1. Fashion - Businesses can market more products for specific idols or lasting images, to make consumers feel more connected to the celebrities and ultimately their products.
2. Personalized Memorabilia - Consumers are looking for products that represent their favorite celebrities and have become more obsessive with celebrity status, businesses have the potential to satisfy this market by providing more personalized product services.
3. Social Media Management - As social media continues to become more informal and accessible, there will be a greater need for businesses to utilize social media platforms in order to connect with consumers in a more intimate and authentic way.
11 Featured, 65 Examples:
7,066,152 Total Clicks
Date Range:
Jul 09 — Sep 09
Trending:
Hot
Consumer Insight Topics:
