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Gender Bent Beauty

Men and women stray from adherence to traditional sex-oriented interests

Implications - As high heels for men and tuxedos for women become socially accepted and even admired, new markets open up to designers. The blurring of gender lines is allowing designers, retailers and marketers to tailor what are considered traditionally female-targeted products to men, and vice versa.
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
2,448,418 Total Clicks
Jun 09 - Sep 09
Hot
FashionMarketingHip FashionFashion for Men
Featured Examples
Gender-Bending Ad Campaigns - Raquel Zimmermann Plays a Man & Woman for Jean Paul Gaultier Fall '09
SCORE 6.7
Warm 50,600 Clicks Pub: Jul 31, 09
Gender-Bending Ad Campaigns
Raquel Zimmermann Plays a Man & Woman for Jean Paul Gaultier Fall '09
It seems as if the fashion world can’t get enough of androgyny lately, and Jean Paul Gaultier’s Fall ‘09 ad campaign plays heavily on this theme. Model Raquel Zimmermann is captured as both a man… [More]
Men in Mesh, Heels & Masks - Antonella Arismendi's 'Illuminati' Erases Gender Lines
SCORE 6.2
Warm 68,972 Clicks Pub: Jul 23, 09
Men in Mesh, Heels & Masks
Antonella Arismendi's 'Illuminati' Erases Gender Lines
When clicking through Antonella Arismendi’s ‘Illuminati’ editorial for D Mag on The Fashionisto, I saw a reader comment that categorizes the shoot perfectly: genderf*cked. It’s a pretty solid way to characterize… [More]
Editorials in Drag - Solve Sundsbo's '3 Boys' for A Magazine Explores Gender Roles
SCORE 5
Warm 25,776 Clicks Pub: Aug 13, 09
Editorials in Drag
Solve Sundsbo's '3 Boys' for A Magazine Explores Gender Roles
Sølve Sundsbø's '3 Boys' editorial for A Magazine is a curious exploration of gender that dresses Luke Worrall, Danny Fox and Josh Bitelli in drag. Under the styling tutelage of Katie Grand, models Luke… [More]
Gender-Benditorials - Dazed & Confused Draws on Fashion's Iconic Imagery of the 70s and 80s
SCORE 4.7
Average 20,675 Clicks Pub: Sep 17, 09
Gender-Benditorials
Dazed & Confused Draws on Fashion's Iconic Imagery of the 70s and 80s
Canadian model Meghan Collison straddles the thin line between men and women in Dazed and Confused Magazine’s September 2009 issue. A gender-bending Collison poses for the editorial ‘Iconic Imagery’ snapped… [More]
Man-Friendly Heels - Rod Hourani's Man Heels Cross Gender Lines for Spring
SCORE 5.8
Warm 56,256 Clicks Pub: Sep 16, 09
Man-Friendly Heels
Rod Hourani's Man Heels Cross Gender Lines for Spring 2010
Taking a look at designer Rod Hourani’s Spring 2010 collection, which was a considerable showcase of men in heels, one gets an awkward feeling that fashion is never going to revert back to where it used… [More]
Androgynous Editorials - Tush Shows 'The Venus Boys' in Glitzy Gender-Bending Photos
SCORE 5.6
Warm 73,780 Clicks Pub: Jun 3, 09
Androgynous Editorials
Tush Shows 'The Venus Boys' in Glitzy Gender-Bending Photos
They usually say men are from Mars and women are from Venus. So what happens when we get the 'Venus Boys'? We get some glittery gender-bending in the new issue of Tush magazine. We have already shown… [More]
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