Men and women stray from adherence to traditional sex-oriented interests
Implications - As high heels for men and tuxedos for women become socially accepted and even admired, new markets open up to designers. The blurring of gender lines is allowing designers, retailers and marketers to tailor what are considered traditionally female-targeted products to men, and vice versa.
Trend Themes
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Gender-blurring Fashion — The trend towards gender-blurring fashion is allowing designers, retailers, and marketers to tailor traditionally female-targeted products to men, and vice versa, creating opportunities for androgynous designs and unisex products.
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Gender-bending Advertising — The use of controversial images and gender-bending advertising techniques is a bold move that companies can make to attract attention from consumers and competing companies, opening up opportunities for disruptive marketing campaigns.
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Virtual Gender-swapping — Virtual gender-swapping technology, such as computer software that allows instant gender modifications and virtual transgender suits, speaks to the blurring of gender roles in today's society and presents opportunities for businesses to innovate in consumer technology.
Industry Implications
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Fashion Industry — The fashion industry is at the forefront of the gender-blurring trend, creating new markets and opportunities for designers, retailers and marketers to innovate and tailor traditionally female-targeted products to men, and vice versa.
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Advertising Industry — The trend towards gender-bending advertising techniques creates opportunities for bold, attention-grabbing marketing campaigns that push the boundaries of what is socially acceptable, requiring businesses to think outside of the box when promoting their products.
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Consumer Technology Industry — Virtual gender-swapping technology presents opportunities for businesses to innovate in consumer technology, allowing individuals to explore their identity and experiment with gender in a safe and accessible way.
11 Featured, 64 Examples:
3,524,075 Total Clicks
Date Range:
Jun 09 — Sep 09
Trending:
Hot
Consumer Insight Topics:
