Kim Grisco's Shoot for Chew Magazine Toes the Gender Line
Marissa Brassfield — June 19, 2009 — Pop Culture
References: kimgrisco & chewthemagazine
We've featured a number of androgynous and gender-bending innovations, and this editorial shot by Kim Grisco for the Energy issue (#6) of Chew Magazine is no exception.
Model Garrett Forbes is styled by Marco Marco in a number of different scenes in which he toes the line between genders. Forbes rocks glittery makeup, tight jeans, slicked-back hair, and plenty of jewelry in the Chew Magazine editorial, which you can see in the gallery above.
Implications - Incorporating a certain shock factor into advertising techniques, branding, or products, is a move that many businesses will benefit from. Using controversial imagery is a great way for companies to attract attention from consumers and competing companies who will then strive to achieve a similar attention-grabbing effect.
Model Garrett Forbes is styled by Marco Marco in a number of different scenes in which he toes the line between genders. Forbes rocks glittery makeup, tight jeans, slicked-back hair, and plenty of jewelry in the Chew Magazine editorial, which you can see in the gallery above.
Implications - Incorporating a certain shock factor into advertising techniques, branding, or products, is a move that many businesses will benefit from. Using controversial imagery is a great way for companies to attract attention from consumers and competing companies who will then strive to achieve a similar attention-grabbing effect.
Trend Themes
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Androgynous Fashion — The rise of androgynous fashion is creating new opportunities for brands to challenge traditional gender norms and appeal to a wider audience.
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Gender-bending Marketing — Gender-bending marketing campaigns are disrupting traditional advertising strategies and allowing businesses to tap into new markets.
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Controversial Imagery — Using controversial imagery in advertising and branding can help businesses generate attention and stand out from competitors.
Industry Implications
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Fashion and Apparel — The fashion and apparel industry can capitalize on the growing demand for androgynous fashion, offering gender-neutral clothing lines and styling services.
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Advertising and Marketing — The advertising and marketing industry can embrace gender-bending marketing campaigns to create buzz and connect with diverse audiences.
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Media and Entertainment — The media and entertainment industry can push boundaries by incorporating controversial imagery and content, captivating audiences and driving engagement.
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