Editorials in Drag

Solve Sundsbo's '3 Boys' for A Magazine Explores Gender Roles

Sølve Sundsbø's '3 Boys' editorial for A Magazine is a curious exploration of gender that dresses Luke Worrall, Danny Fox and Josh Bitelli in drag.

Under the styling tutelage of Katie Grand, models Luke Worrall, Danny Fox and Josh Bitelli wear wigs, dresses, lingerie, playsuits, and skirts for '3 Boys.' Sølve Sundsbø captures the action throughout, and the A Magazine editorial's final images are more haunting and intriguing than creepy. Check out the shoot above and see what you think.

Gender Exploration
The '3 Boys' editorial explores gender roles by dressing male models in drag, creating an opportunity for brands to challenge traditional notions of masculinity and femininity.
Androgynous Fashion
The use of wigs, dresses, and skirts in the '3 Boys' editorial highlights the growing trend of androgynous fashion, presenting a disruptive opportunity for the fashion industry to break free from gendered clothing.
Artistic Imagery
The haunting and intriguing images captured by Sølve Sundsbø in the '3 Boys' editorial showcase the potential for disruptive innovation in art and photography, pushing the boundaries of conventional aesthetics.

Industries Being Reshaped

Fashion
The '3 Boys' editorial presents a unique opportunity for the fashion industry to embrace gender fluidity and challenge traditional norms of clothing.
Beauty
The use of makeup, wigs, and unconventional styling in the '3 Boys' editorial opens up disruptive innovation opportunities for the beauty industry to explore gender-neutral and inclusive products.
Art and Photography
Sølve Sundsbø's artistic approach in the '3 Boys' editorial creates a space for disruptive innovation in the art and photography industry, encouraging experimentation and new forms of visual storytelling.
SCORE
5.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 58%
Freshness 8%