It seems as if the fashion world can't get enough of androgyny lately, and Jean Paul Gaultier's Fall '09 ad campaign plays heavily on this theme. Model Raquel Zimmermann is captured as both a man and a woman for the ad campaign, drawing upon her famously androgynous features.
Inez and Vinoodh shot Raquel Zimmermann for the Jean Paul Gaultier Fall '09 ad campaign, which you can see in the gallery above.
Implications - The androgynous look is very much in style. This is because fashion lovers do not want gender to serve as a limitation for donning certain styles. By pushing the "unknown gender," fashion houses can market their products as unisex, increasing their chances of selling their designed goods and fitting the boundary-pushing style that has taken the fashion consumer by storm.
Gender-Bending Ad Campaigns
More Stats +/-
Racy Covers That Celebrate Androgyny
Androgynous Perfume Models
Androgynous Fashion Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.