Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

DIY Holograms

GE Uses Augmented Reality to Promote Solar & Wind Smart Grid Technology

— April 20, 2009 — Eco
There’s been a very insistent banner ad running on Trend Hunter pages for the last several days. It’s promoting GE Smartgrid and it’s using a pretty cool hologram toy to do it.

The holograms are part of an ad campaign GE launched in February called NOW. The theme is, innovation you don´t have to wait for. The campaign incorporates three themes: ecomagination, healthcare and Global Research, and have a key focus on Smart Grid technologies. There are television, print and digital components. The digital campaign was created by Goodby, Silverstein & Partners.

To try it, go to the GE site and follow the directions to print a ‘solar panel marker,’ on a recycled piece of paper if you want to stay earth-friendly. Turn on your computer’s sound and webcam. Turn off any popup blockers. Hold the paper up and angle it around until the hologram appears. There’s also one for wind.

Check out the video above to see how they work.

One guy used his iPod instead of paper to reflect the pdf image into his computer’s webcam; he put a short video and images of it on his Flickr page.

The entire project is elegantly designed and engaging. I spend quite a bit of time being interactive.