Category
Lifestyle
Serial Snacking
Trend cluster
Category
Supercharged
Tourism
Exoticism in travel ensures more through escape from reality.
4.9
Trend score
Trend
What is the Supercharged Tourism trend?
Supercharged Tourism: The tourism industry has been one of the hardest hit by the recession, but by offering experiences that propose improvement in well-being -- such as an escape from reality through extreme immersion in foreign environments -- businesses have a chance at unrivaled success. An enticing escape from discomfort will always generate buyers.
Trend themes
Themes within the Supercharged Tourism trend
Three behaviours holding the trend together01
Exotic Immersion Experiences
The travel industry is responding to the need for unique travel experiences that involve immersive cultural experiences.
02
Luxury Glamping
The hospitality industry is expanding upon traditional camping experiences to offer luxurious alternatives to budget-conscious travelers.
03
Unconventional Vacation Rentals
Travelers are looking for innovative vacation experiences that extend beyond the typical hotel room, leading to unique rental options such as tiny homes and floating homes.
Industry implications
What the Supercharged Tourism trend means for industry
Where the trend changes the playbookFor
Hospitality
Opportunities exist for companies to offer new and unique vacation experiences for travelers, such as glamping accommodations or unconventional vacation rentals.
For
Tourism
The tourism industry can promote off-the-beaten-path destinations that offer immersive cultural experiences to attract travelers looking for unique getaways.
For
Real Estate
Innovative designs for homes and vacation rentals that offer unique features like glass walls or floating structures can attract buyers and renters seeking unconventional experiences.
Trend signals
Trend signals for Supercharged Tourism
Trend score 4.9 out of 10, from popularity 58%, activity 81%, freshness 8%.
Popularity58%
Activity81%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Supercharged Tourism trend
10 featured examples from Jul 24 to Sep 20, 2009CategoryArt & Design
Dramatic Rooftop Pools
Universe Beach House Centers On Swimming & Spectacular Views
Architects can explore incorporating dramatic rooftop pools and minimalist design approaches to create captivating and modern structures.
CategoryEco
Hotels on Stilts
Angsana's InOcean Villas are Island-Free Vacations in the Maldives
The hospitality industry can establish high-end hotels and resorts on stilts in the ocean or other isolated locations and create unique luxury experiences for guests.
CategoryWorld
Balinese Pavilion Weddings
The Conrad Bali Resort Offers a Paradise for Relaxation or Exchanging V
Hotels and resorts can leverage their unique locations and amenities to attract luxury travelers and couples looking for unique wedding venues.
CategoryWorld
Stone House Hotels
Amanresorts Villa Milocer Montenegro is a Modern Escape in Historic Setting
Luxury hotel companies can target wealthy travelers looking for unique and modernized historic properties.
CategoryArt & Design
Glass Oceanfront Condos
Will Genesis Puntarenas Revitalize Costa Rica's Real Estate Market?
Real estate developers can capitalize on the demand for oceanfront properties by investing in projects that offer luxurious amenities and unique features.
CategoryWorld
$19 Hotel Suites
San Diego's Rancho Bernardo Inn Offers a Killer Alternative to Camping
Hotels, resorts and other businesses in the hospitality industry that can benefit from offering alternate stripped-down amenities options.
CategoryEco
Wild Eco Retreats
West Africa's Resort Spa Channels the African Wild
Luxury eco-resort and spa establishments like Wild Eco Retreats go beyond conventional hotels and create a sustainable and unique experience for guests.
CategoryWorld
Revolving Hotels
Hotel Marmara Antalya Rotates, Flotates and... Awesometates
The revolving hotel trend presents opportunities for the hospitality industry to create unique and innovative accommodation options that offer guests something different.
CategoryArt & Design
Minuscule Floating Vacation Spots
The Polygon Resort Fits Up to 6 Visitors
Potential for hotels and resorts to adopt compact floating structures as unique and eco-friendly vacation options.
CategoryMarketing
Tattooed Travel Incentives
Hotel Erwin Guests Get Tattoo Voucher, Bottle of Tequila & $500 Bonus
Hotels are using innovative promotions like tattoo vouchers to attract and engage guests.
