Exoticism in travel ensures more through escape from reality
Implications - The tourism industry has been one of the hardest hit by the recession, but by offering experiences that propose improvement in well-being -- such as an escape from reality through extreme immersion in foreign environments -- businesses have a chance at unrivaled success. An enticing escape from discomfort will always generate buyers.
Trend Themes
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Exotic Immersion Experiences — The travel industry is responding to the need for unique travel experiences that involve immersive cultural experiences.
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Luxury Glamping — The hospitality industry is expanding upon traditional camping experiences to offer luxurious alternatives to budget-conscious travelers.
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Unconventional Vacation Rentals — Travelers are looking for innovative vacation experiences that extend beyond the typical hotel room, leading to unique rental options such as tiny homes and floating homes.
Industry Implications
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Hospitality — Opportunities exist for companies to offer new and unique vacation experiences for travelers, such as glamping accommodations or unconventional vacation rentals.
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Tourism — The tourism industry can promote off-the-beaten-path destinations that offer immersive cultural experiences to attract travelers looking for unique getaways.
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Real Estate — Innovative designs for homes and vacation rentals that offer unique features like glass walls or floating structures can attract buyers and renters seeking unconventional experiences.
