This cool high-tech interactive ad campaign for Mini Cabrio cars is a cool innovation in marketing. The campaign begins as a print ad with instructional symbols that act as video registry marks. The user visits the appropriate web site and holds the image up to their web camera.
Through a miracle of computer software and hardware a Mini Cabrio appears on the projected print ad. As the page is moved around the cars moves as well, allowing for a virtual 3-D view of the cute little convertible.
It's easier to understand if you watch the video clip here which shows the making of the campaign and how it works.