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100 Captivating Ogilvy Campaigns

From Jaw-Growing Gum Ads to Illusory Handvertising

— November 13, 2011 — Marketing
Founded by David Ogilvy in 1948, the advertising agency became a leader in its field through its knowledge of its consumers; these captivating Ogilvy campaigns illustrate the company's continual ability to reach an amazing number of consumers each day.

Establishing its name through major brands like American Express, Ford and Barbie, Ogilvy is now lending its advertising power to a countless number of today's leading companies. From whimsical advertisements that cater to younger audiences to interactive designs that engage customers on-the-go, it's clear through looking at these captivating Ogilvy campaigns that the agency is still leading the way with fearless concepts and highly inventive ideas.

Implications - Consumers are attracted to advertisements that feature an attention-grabbing element. Companies could focus on pushing the limits on creativity for their campaigns in order to increase the level of attention they generate on the market.
6.9
Score
Popularity
Activity
Freshness
97
Sofa-Shaped Snacks
Sofa-Shaped Snacks
Ogilvy Creates an Interesting Campain to Promote Magazine Luiza
<
96
Interactive Pitching Campaigns
Interactive Pitching Campaigns
The Pitch to David Ogilvy iPhone App Searches For Big Ideas
<
95
Finger-Revealing News Campaigns
Finger-Revealing News Campaigns
The El Pais Con Tacto Ads Release Their First Braille Publication
<
94
Kiddie Business Cards
Kiddie Business Cards
These Ogilvy Brasil Business Cards for Kids Will Create Little Moguls
<
93
Satiny Skin Ads
Satiny Skin Ads
The Cetaphil 2011 Campaign Uses Satin Cloth Instead of Paper
<
92
Sultry Soundvertisements
Sultry Soundvertisements
Get an Earful of Hilarity with These Radio Festival Ads
<
91
Helium-Inhaling Monk Campaigns
Helium-Inhaling Monk Campaigns
This Cadbury Monks Commercial is a Joyful Production
<
90
Morbid Mouthwash Ads
Morbid Mouthwash Ads
The Ogilvy & Mather Indonesia for Frezza Mouthwash is Shocking
<
89
Food-Encrusted Maps
Food-Encrusted Maps
This Eno Print Campaign Will Stimulate Your Appetite
<
88
Cautionary Canine Campaigns
Cautionary Canine Campaigns
The Bold Ogilvy Agency Creates an Ad to Encourage Poop Scoopers
<
87
Hospital Receipt Campaigns
Hospital Receipt Campaigns
Bar Aurora and Boteco Ferraz Warn Drinkers About Drunk Driving
<
86
Sizzling Beverage Ads
Sizzling Beverage Ads
Le Club Perrier 'Can You Handle the Heat?' Campaign Gets Hotter with Views
<
85
Lonely Gas Pumps
Lonely Gas Pumps
The Chery QQ Ad Campaign Focuses on Nostalgia for the Past
<
84
Doodled Dog Campaigns
Doodled Dog Campaigns
The Pictionary 2011 Ads Show the Game in Real Life
<
83
Designer Landmines
Designer Landmines
‘This World of Mine' Awareness Campaign
<
82
Iconic Retina Reads
Iconic Retina Reads
These Bookdealers Biographies Ads Showcase Famous Celebrity Memoires
<
81
Destructive Child Illustrations
Destructive Child Illustrations
'The Dream' by Caroline Vos is Stirring and Poetically Dark
<
80
Leaf-Tooth Lion Ads
Leaf-Tooth Lion Ads
This Carnivorous Florette Campaign Suggests a Balanced Diet
<
79
Edible Ads
Edible Ads
The New Volkswagen Ad by Ogilvy South Africa Eats Up Competitors
<
78
Telecommunication Choirs
Telecommunication Choirs
Cosmote Telecom Uses Opera To Deliver Message
<
77
Smelly Film Ads
Smelly Film Ads
The Clorets 'Maybe It's Your Breath' Stickers Explain Romantic Fails
<
76
Cheeky Cancer Ads
Cheeky Cancer Ads
The Colorectal Cancer Association of Canada Bus Ad Gets Straight to the Point
<
75
Virtual Retail Fashion Shoots
Virtual Retail Fashion Shoots
Ogilvy Digital for Lenscrafters Create and In-Store Shoot
<
74
Close-Talking PSAs
Close-Talking PSAs
Unintentionally Funny Cellucom Ads Violate Personal Space
<
73
Manthem Ads
Manthem Ads
The Dove Men+Care Commercial Draws on the Male Psyche
<
72
Lead Foot Campaigns
Lead Foot Campaigns
The Ford Family Gearbox PowerShift Print Ads are Right-Foot Fun
<
71
Animated Donor Advertising
Animated Donor Advertising
This Hospital San Jose Campaign Urges Individuals to Give Life
<
70
Garbage Truck Toothcare
Garbage Truck Toothcare
The 'Aloe Mint Dental Floss' Ad Takes Out the Trash
<
69
Wasteful Energy Ads
Wasteful Energy Ads
The Xanlite Print Campaign Asks, ‘Why Waste Energy?'
<
68
Face Recognition Campaigns
Face Recognition Campaigns
Lenovo Computer Ad Places Your Head in the Password Field
<
67
Messy Bedhead Branding
Messy Bedhead Branding
The Buko Cream Cheese 'Morning Hair' Campaign by Ogilvy & Mather
<
66
Violent Candy Campaigns
Violent Candy Campaigns
Mentos Marbels Sour Ads Illustrates How Excruciating the Taste Is
<
65
Daring Decapitation Ads
Daring Decapitation Ads
This Campaign for Ozorie Migraine Meds Will Blow Your Top Off
<
64
Miniature Money-Saving Ads
Miniature Money-Saving Ads
These Union Pay Print Ads Will Make Super Savers Out of You
<
63
Building Block Murals
Building Block Murals
The LEGO Imagine Ad Campaign Blends in With its Surroundings
<
62
Facelifts in 6.9 Seconds
Facelifts in 6.9 Seconds
Volkswagen GTI Wrinkles Ad
<
61
Crinkled Callout Campaigns
Crinkled Callout Campaigns
These Shera Sound-Proof Walls Ads Make Noises Fall Flat
<
60
Drawn Photo Booth Campaigns
Drawn Photo Booth Campaigns
Pictionary Sets Up a Picture Station to Show the Game's Attributes
<
59
Giant Kid Billboards
Giant Kid Billboards
The Hot Wheels Child-Shaped Structures are Advertised on the Highway
<
58
Lovable Doll Campaigns
Lovable Doll Campaigns
The Polly Pocket Ogilvy Ads Use Subtle Details to Show Significance
<
57
Iconic Monster Campaigns
Iconic Monster Campaigns
The Metro Short Film Festival Strikes Fear in Subway Travelers
<
56
Francisco (Pakko) De La Torre-Rocha, Art Director (INTERVIEW)
Francisco (Pakko) De La Torre-Rocha, Art Director (INTERVIEW)
<
55
Crisp Air Cuisines
Crisp Air Cuisines
The Siemens Ventilation Systems Campaign Boasts the Freshness of the Outdoors
<
54
Infected Passport Campaigns
Infected Passport Campaigns
The DKV Travel Health Insurance Ads Advocates Safe Vacationing
<
53
Fortune-Telling Condom Campaigns
Fortune-Telling Condom Campaigns
The Durex 'Xerud' Campaign is Culturally Sensitive
<
52
Public Urination for Water Conservation
Public Urination for Water Conservation
MTV Switch "Slash" PSA
<
51
Funny Felt for Feet
Funny Felt for Feet
Silly Looking Valenki Footwarmers Use Humor to Sell Their Product
<
50
Jenga-Mimicking Games
Jenga-Mimicking Games
The Uno Stacko Ad Campaign Shows That "One Mistake Can Blow It All"
<
49
Fishhook Symbolism
Fishhook Symbolism
Anti-Addiction Ad Campaigns for ANPAA Wants to Get You 'Off the Hook'
<
48
Urban Meltvertising
Urban Meltvertising
Stunningly Hot French Ad Shows Cooling Power of Perrier
<
47
Provocative Bookselling
Provocative Bookselling
Debolsillo Bikini Ad Campaign
<
46
Crashing Price Campaigns
Crashing Price Campaigns
These Ford Ka Ads Confirm the Transient Cost of the Car
<
45
Interactive Tongue Posters
Interactive Tongue Posters
Clever Ad for Korean Institute of Foreign Languages
<
44
Fictional Character Book Readings
Fictional Character Book Readings
‘Find Your Book' Puts Novels in Protagonists' Hands
<
43
One Breasted Mannequins
One Breasted Mannequins
Breast Cancer Awareness Dolls
<
42
Handguns Made of Fast Food
Handguns Made of Fast Food
Eno Scares You Into Cleaning Your Hands
<
41
Eye-Eating Advertising
Eye-Eating Advertising
This Panasonic Baby Monitor Ad Offers an Unusual Insight
<
40
Perverse Censorship Campaigns
Perverse Censorship Campaigns
The Reporters Without Borders 2011 Ads are Easily Misinterpreted
<
39
Driver-Targeted Coffee Campaigns
Driver-Targeted Coffee Campaigns
BelCuore Strong Coffee Ads Keep You Awake at the Wheel
<
38
Animal Cruelty to Sell Lawnmowers
Animal Cruelty to Sell Lawnmowers
Offensive Black & Decker Campaign
<
37
Sportswear With Superpowers
Sportswear With Superpowers
Can Nike Lightweight Apparel Fly On Its Own?
<
36
Steamy Sportswear Campaigns
Steamy Sportswear Campaigns
The Puma Love Run Campaign Was a Daring Dash of a Marketing
<
35
Daunting Global Dictators
Daunting Global Dictators
The Intimidating International Society of Human Rights Ads
<
34
Giant Cricket Star Mosaics
Giant Cricket Star Mosaics
The Indian Premier League Print Campaign May Induce the Wave
<
33
Sleuthy Eco Ads
Sleuthy Eco Ads
IBM Smarter Planet Ads Promote Greener Living Around the Globe
<
32
Obese Banknote Leaders
Obese Banknote Leaders
The Super Rich 1965 Ad Campaign Lets You 'Gain More'
<
31
STI Safety Ads
STI Safety Ads
The 'Syphilis Sucks' Campaign Approaches Awareness from a Different Angle
<
30
Eco Fuel Guage Ads
Eco Fuel Guage Ads
The Ford Mondeo Campaign Addresses Important Issues in a Modern Way
<
29
Conjoined Family Ads
Conjoined Family Ads
The Childrens Panadol Ads Claim That "Their Pain is Your Pain"
<
28
High-Frequency Mobile App Marketing
High-Frequency Mobile App Marketing
Fanta ‘Stealth Sound System' Targets Teens'
<
27
Twisted Coffee Shop Ads
Twisted Coffee Shop Ads
Belcuore Cafe has an Unique Way of Enticing You to Stay
<
26
Illusory Handvertising
Illusory Handvertising
WWF Campaign Proves That Nature's Future is In Your Hands
<
25
Destruction Art for Awareness
Destruction Art for Awareness
Greenpeace ‘Bomb' Campaign
<
24
Personified Yarn
Personified Yarn
Rellana Woolly Heads Packages Help You Visualize DIY Hats
<
23
Broken Beast Campaigns
Broken Beast Campaigns
These RSPCA Victoria Ads Reveal the Symbolic State of Rescued Animals
<
22
Psychedelic Animated Ads
Psychedelic Animated Ads
Scrabble ‘The Beautiful Word' Campaign
<
21
Child Beard Campaigns
Child Beard Campaigns
These Boy Scouts Ads Capture Young Ones with Fierce Facial Hair
<
20
Classic Fairytale Book Ads
Classic Fairytale Book Ads
The Gandhi Bookstores Ogilvy Ads are Immersed in Fantasy
<
19
Coupons as Ice Cream Cones
Coupons as Ice Cream Cones
'Sweet and Lovely Style for You' LKJ Salon Promo
<
18
Swimming Over Skylines
Swimming Over Skylines
Underwater Billboard Lets You Float Above NYC
<
17
Jaw-Growing Gum Ads
Jaw-Growing Gum Ads
The Stimorol Infinity Gum Campaign Never Loses Flavor
<
16
Seductive Dance School Ads
Seductive Dance School Ads
Sherry Kwon Campaign Turns the Tango Into the Horizontal Mambo
<
15
Hybrid Collision Campaigns
Hybrid Collision Campaigns
Road Safety Hawkes Bay Ads Sell Concentration, Not Cars
<
14
Panda Death Shockvertising
Panda Death Shockvertising
The Sea Shepherd Conservation Society Raises Bluefin Tuna Awareness
<
13
Heartbreaking Anti-Child Abuse Ads
Heartbreaking Anti-Child Abuse Ads
The Banned Ogilvy Dublin PSA is Hard to Watch
<
12
Sideways Glance Snapshots
Sideways Glance Snapshots
These BandSports Ads Offer All-Day Entertainment
<
11
15,000 Cigarette Butts as Art
15,000 Cigarette Butts as Art
No-Smoker Day Campaign
<
10
Interactive Medicine Ads
Interactive Medicine Ads
Glaxo's Panadol Ads Let You Solve Bad Scenarios
<
9
Bite-Sized Business Cards
Bite-Sized Business Cards
Ogilvy On Recession Marketing Plan Saves Money & Paper
<
8
Underprivileged Apparel Ads
Underprivileged Apparel Ads
The Shocking New Ark Mission of India Fashion Campaign
<
7
Abused Women as Dolls
Abused Women as Dolls
Dar Al Amal Public Awareness Ad
<
6
Flexible Photography
Flexible Photography
Lukasz Murgrabia's Ad Photography Displays Clever Versatility
<
5
Plastic Model Kit Campaigns
Plastic Model Kit Campaigns
The Tamiya Conspiracy Ads Urges You to "Put It Together"
<
4
Penisvertising
Penisvertising
Tom of Finland Shopping Bag Creates Cheeky Illusion
<
3
Easily Misinterpreted Ads
Easily Misinterpreted Ads
KFC Waiters With Mouths Taped
<
2
3D Street Art for Pedestrian Safety
3D Street Art for Pedestrian Safety
Auckland City Council PSA Gets Creative for Awareness
<
1
Identity Crisis Photos
Identity Crisis Photos
Simon Winnall Captures Creative Conceptual Images
<