300 year old Russian footwarmer manufacturer Valenki uses humor in these four ads to make their message stand out. Yes, they may be ugly looking, but when it’s minus 40 out, they will really begin to look good. My favorite one is "They don’t look anywhere near as funny as feet with no toes."
From the great product images, sharp copy, and great type design, these ads surely deserve an award.
The ads were created by advertising agency Ogilvy, Moscow, Russia with creative and copywriting direction by Ivor Jones.
Funny Felt for Feet
More Stats +/-
Bulky Russian Footwear
Valenkis Rus Boots
Candy-Stuffed Chocolate Bars
Hemp-Infused Lip Balms
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Silly Looking Valenki Footwarmers Use Humor to Sell Their Product
- By: Vincent SaleraFeb 19, 2009