Like Tylenol in North America, Panadol helps to relieve pain (and also helps when one is experiencing a fever). In order to market Childrens Panadol Panadol’s distributors, GSK turned to Singaporean advertising agency Ogilvy. The campaign Ogilvy produced plays on the empathetic nature of parents.
With the tag line, “Their pain is your pain,” the ads show parent and child conjoined at the source of discomfort. Let’s hope that the parents administer the pain relief cautiously, if at all.