Swallow-Friendly Pain Relievers

Tylenol Easy-to-Swallow Has Gentleglide Coating Technology

Tylenol Easy-to-Swallow pills are a new product from the brand for consumers who don't like taking pills or who have a condition that makes it harder for them to swallow.

The pills are crafted with the brand's new Gentleglide Technology that will activate upon contact with water to accommodate easy dosing when required. The pain relief pills address four areas of concern when it comes to ensuring they are swallowing-friendly including shape, size, taste and coating. Shoppers can pick up the acetaminophen pills at retailers now.

Head of Tylenol Jen Gow spoke on the Tylenol Easy-to-Swallow pills saying, ""The makers of Tylenol are solving for an unmet need. Nearly one in five people who have taken oral medications have hesitated prior to taking pills because they thought they might have trouble swallowing them. 20% of consumers who don’t like taking pills falls across all age ranges, from teenagers learning to take pills for the first time to those with pill dysphagia to those who have chronic conditions and take many pills a day—this innovation is for a wide array of people."

Swallow-friendly Pain Relief
Innovative pain relief solutions designed for easy swallowing cater to a wide range of consumers with varied needs.
Gentleglide Coating Technology
Advanced coating technology that activates with water transforms the pill-taking experience for users.
Addressing Oral Medication Hesitation
Creating pills that are easy to swallow tackles the common issue of oral medication reluctance faced by a significant percentage of consumers.

Industries Being Reshaped

Pharmaceuticals
Pharmaceutical companies can revolutionize drug delivery methods by developing swallow-friendly pain relief products.
Healthcare
Integrating Gentleglide coating technology in healthcare products can enhance patient compliance and improve overall treatment outcomes.
Consumer Goods
Consumer goods companies have an opportunity to expand product lines by incorporating swallow-friendly features in their offerings.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 78%
Freshness 25%