The Ford Mondeo ad campaign combines a lot of the most prevalent fads seen in society lately to send a pretty direct and effective message. This message, if you haven't guessed already, is that this car is extremely eco-friendly.
Conceived by Spain-based ad agency Bassat Ogilvy, the Ford Mondeo ad campaign is minimalist, colorful and focuses on this car's impact on the environment (or non-impact, to be more specific). Clever, cute and simple, it really illustrates how "wasting energy is a crime," as the slogan states.
As though taking a cue from those minimalist posters on the web lately, the Ford Mondeo ad campaign addresses an important issue that really concerns its business in a modern way.