Korean hair salon Leekaja Hairbis (LKJ) is known for their innovative hairstyles. As a leader in the industry, they set out with Ogilvy to celebrate their 37th anniversary with a special promotion: The ‘Sweet and Lovely Style for You.”
Paper cones were used to deliver ice cream treats to potential customers. The cone wrappers were printed on the outside with heads to represent hair style innovations, and the inside of the wrappers were printed with a 37% discount coupon. Of the 1000 coupons distributed, 115, or 11% were redeemed.