Ogilvy Creates an Interesting Campain to Promote Magazine Luiza
Peter Vallas — May 12, 2011 — Marketing
References: ogilvy.br & superpunch.blogspot
I've got to give it to Ogilvy Brazil, this is some of the most clever ambient advertising I have seen in a while. Retail store Magazine Luiza was having an upcoming sofa week event that they wanted people to know about. The creative heads at Ogilvy Brazil thought of a clever way to spread awareness using non-traditional methods.
For the Magazine Luiza Retail Store campaign, Ogilvy Brazil constructed microwaveable popcorn bags that, once popped, resembled the shape of a couch. The popcorn bag was sent via mail to the surrounding target market and generated huge amounts of buzz. It’s pretty simple--everyone loves to eat popcorn on the couch, and while enjoying this free bag of popcorn, people were reminded of where to get their next sofa.
For the Magazine Luiza Retail Store campaign, Ogilvy Brazil constructed microwaveable popcorn bags that, once popped, resembled the shape of a couch. The popcorn bag was sent via mail to the surrounding target market and generated huge amounts of buzz. It’s pretty simple--everyone loves to eat popcorn on the couch, and while enjoying this free bag of popcorn, people were reminded of where to get their next sofa.
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