Although complex fantasy-filled billboards are eye-catching, these persuasive portrait ads are powerful and compelling despite their simplicity. The human face is capable of expressing multiple personalities and emotions at the drop of a hat. They provide the ideal vehicle for propelling evocative messages and branding humorous dispositions.
Up close captures are no longer exclusive to seductive lipstick spreads and perfume ads. With the advancement of photo manipulation techniques, it is possible to exaggerate expressions and create chimera-type mash ups. Whether its transforming famous dictators into edible masterpieces or masking up profiles with clever typography, the possibilities are endless.
Consumers can't help but stare into the expressive eyes of these provocative profiles. There are also great examples of ads where eyes and other bodily parts have been significantly cropped, resulting in a more intimate image. These persuasive portrait ads demonstrate that sometimes the simplest compositions are the most enduring ones.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
