If you've ever seen ads for blood donation before, you can appreciate the effectiveness of these Santa Casa de Misericordia de Sao Paulo ads. These print advertisements were done by advertising agency Young & Rubicam in Brazil.
The ads created for the Hospitals and Healthcare institutions in San Paulo are eye-catching and literally head-turning. Just by looking at these ads you may find yourself wanting to know a little bit more.
The topic of blood donation can be one that many people avoid listening to, despite its apparent importance. The text included in the ads -- "You have more blood than you need, give a bit" -- reflects the attention-grabbing models who are turned upside down. By instantly capturing our attention, these Santa Casa de Misericordia de Sao Paulo ads do a great job at relaying a message that people might commonly look past.