The Maison Martin Margiela ad campaign for the Spring/Summer 2012 line presents chic shades on average people. This photoshoot strays away from using stunning models with gorgeous looks and amazing bodies, and instead opts for a range of people both young and old.
The ad campaign is refreshing, as it is great to move away from seeing beautiful models in chic clothes. This shoot focuses on the sunglasses, and makes onlookers connect with the featured subjects. Presenting out-of-this-world models can at times create a distant feeling, as many people feel they will never achieve these looks of beauty. This campaign does a great job at showcasing looks that are accessible and wearable.
Everyday people need shades too, and this Maison Martin Margiela campaign does a great job at presenting this desire.
What's Driving This Trend
- Inclusive Fashion
- There is an opportunity for fashion brands to embrace inclusivity by featuring everyday people in their ad campaigns.
- Accessible Fashion
- Fashion brands can tap into the market by showcasing wearable and accessible looks that resonate with a wider audience.
- Connective Advertising
- Advertisements that highlight relatable subjects can create a stronger connection with consumers and drive brand loyalty.
Who This Affects Most
- Fashion
- Fashion brands can disrupt the industry by challenging traditional beauty standards and featuring a diverse range of models.
- Eyewear
- Eyewear companies can capitalize on the trend of inclusive advertising by showcasing their sunglasses on everyday people.
- Marketing
- There is an opportunity for marketers to create more connective advertising campaigns that resonate with a wider audience.
