The Maison Martin Margiela ad campaign for the Spring/Summer 2012 line presents chic shades on average people. This photoshoot strays away from using stunning models with gorgeous looks and amazing bodies, and instead opts for a range of people both young and old.
The ad campaign is refreshing, as it is great to move away from seeing beautiful models in chic clothes. This shoot focuses on the sunglasses, and makes onlookers connect with the featured subjects. Presenting out-of-this-world models can at times create a distant feeling, as many people feel they will never achieve these looks of beauty. This campaign does a great job at showcasing looks that are accessible and wearable.
Everyday people need shades too, and this Maison Martin Margiela campaign does a great job at presenting this desire.