The FYNE Language School campaign shows that people will become so fluent in the foreign language they are studying, that it will almost be as if a mini person from that country is residing in their mouth. Created by Lola, an ad agency based in Madrid, Spain, the print ads are cleverly conceived and hilariously executed.
Crisply shot by photographer Juan Salvarredy, the FYNE Language School campaign was art and creative directed by Juan Sevilla with additional creative direction by Juan Christmann (that's a hell of a lot of talented Juans). Each poster revolves around a closeup of the student's wide-opened mouth so as to better see the little person happily perched within. Each miniature person represents the language being learned through their nationality and attire.