Spoofed Milk Campaigns

The Funny or Die Milk Ads Address the Idea of Sexist Advertising

These six Funny or Die Milk ads were created in response to a series of print ads that promoted milk as a way to combat PMS symptoms. The Everything I do is Wrong ad campaign was met with a lot of complaints. Although some thought it was a humorous spin on traditional milk ads, most didn't agree and this Funny or Die Milk campaign shows how many thought the original ad was actually "made by idiots."

As a spoof of the original, rather tasteless print ads, these six prints were claimed to have been a rejected campaign idea. From explicitly sexual innuendos to outright abusive beliefs, the Funny or Die Milk ads are pretty crazy.

Humorous Response Ads
Opportunity for businesses to create funny and relatable ads in response to controversial or unpopular campaigns.
Challenging Sexist Advertising
Opportunity for businesses to address and critique the issue of sexist advertising through creative and impactful campaigns.
Spoof Marketing
Opportunity for businesses to use spoof marketing to parody and mock traditional advertising tactics for greater engagement and awareness.

Industries Being Reshaped

Advertising and Marketing
Disruptive innovation opportunities in the advertising and marketing industry include creating alternative and comedic campaigns that challenge traditional advertising norms.
Creative Content Production
Opportunity for disruptive innovation in the creative content production industry by developing humorous and thought-provoking content that takes a stand against sexist advertising.
Consumer Goods
Disruptive innovation opportunity for consumer goods companies to incorporate humor and social commentary in their advertising campaigns to resonate with more consumers.
SCORE
6.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 95%
Activity 97%
Freshness 8%