The idea of using regular hair grooming utensils on this pair of out-of-control tresses is comical, so these Stihl tools ads rather recommend a grass trimmer. Most people can appreciate the usefulness of landscaping appliances, seeking to buy one when needed, but this campaign endeavors to win consumers before they hit the hardware stores.
Obviously cutting a poodle's afro and man's lion's mane of a coif and beard are not great uses for this brand's collection of gardening gizmos. The strength of this imagery conceived by the Giacometti advertising agency of Brazil is in its lighthearted humor.
The two subjects are photographed close up with a pitiful looking razor and paper scissors that are most certainly inadequate for such entangled tasks. The bulk of these Stihl tools ads are amusing enough and they become more so when you glance at their suggestions in the bottom right corner.
What's Driving This Trend
- Landscaping Ads
- There is a potential for advertising campaigns that utilize humor and relatability to promote landscaping tools and equipment.
- Alternative Product Placement
- Alternative products like grass trimmers can be promoted through humorous and unconventional product placement that appeals to consumers' sense of humor.
- Specialized Tools
- Targeted advertising for specialized tools such as those for landscaping can demonstrate the unique benefits of these products for specific situations.
Who This Affects Most
- Landscaping Equipment
- Landscaping equipment companies can capitalize on the trend towards humorous advertising campaigns that showcase the usefulness of their products.
- Outdoor Equipment
- Outdoor equipment companies can appeal to consumers with humorous and relatable advertising that showcases the unique benefits of their products.
- Gardening
- Gardening companies can promote specialized tools that make gardening tasks easier and more efficient through targeted advertising campaigns.
