The Oxydo Tell Your Story ad campaign is interesting for a number of reasons. First of all, it centers around a new form of photography that superimposes other images right into the form of a person's portrait. Second of all, it uses this unique technique to portray the idea of self-confidence and inner creativity.
Showcasing the eyewear label's fall/winter 2012 collection, the Oxydo Tell Your Story ad campaign definitely appeals to a young fashionable crowd; one that has probably already witnessed and appreciated this current photography fad as well.
Through the use of images such as typewriters, nature and cameras, the Oxydo Tell Your Story ad campaign shows the many different outlets that individuals use to express themselves. As a result, their eyewear becomes synonymous with that idea.