These Boy Scouts Aads definitely take to heart the idea of being wild and free. Capturing four young boys as scouts, the campaign takes on a humorous and direct approach to reach a large audience.
Created by advertising agency Ogilvy Atlanta, the Boy Scouts ads feature photographs of young kids with rather unruly beards. The cheerful smiles from each of the boy scouts makes the imagery even more funny; contrasting such boyish grins with fully grown facial hair is undeniably laugh-inducing.
Take a look through the Boy Scouts Ads for some inspiration for Movember.
Implications - Consumers with hectic lifestyles are looking towards everyday images for a brief escape. Advertisers could focus on injecting an element of humor into all of their campaigns to attract more attention from shoppers.