While the Boink Day campaign may have people seeing not double, not even triple, but quadruple, it is for a good cause. It promotes the annual fundraising event, which happens to be organized by the ad agency itself. Conceived and executed by Vancouver-based Spring Advertising, the print ads look as fun and discombobulating as the event will be.
The Boink Day campaign essentially encourages people to participate by picking up a pogo-stick and bounce for as long as humanly possible. For each bounce, Spring Advertising will donate 10 cents to the Greater Vancouver Food Bank. Since every cent counts, there sure will be a lot of bouncing.
Art directed by James Filbry, the Boink Day campaign was designed by Jeremy Grice and Jose Rivas.
What Makes This Trend Stand Out
- Fundraising Event Promotion
- Opportunity for ad agencies to conceive and execute unique and fun campaigns to promote company-run fundraising events
- Interactive Cause Marketing
- Growing trend of using interactive, cause-related campaigns to encourage consumer participation and raise funds for charitable causes
- Donation-based Participation
- Increasing use of donation-based participation campaigns where individuals can raise funds and awareness for a charity or cause with each action they take
Sectors Adopting This
- Advertising
- Opportunity for ad agencies to create unique, buzz-worthy campaigns that promote their own philanthropic endeavors and attract potential clients
- Non-profit
- Growing trend of non-profit organizations partnering with ad agencies to create interactive and engaging campaigns that drive donations and raise awareness for their causes
- Cause Marketing
- Increasing use of creative and innovative cause-related marketing campaigns to engage consumers and drive social impact
