These featured Stepping Stone ads recently released by Extreme Group definitely display some clever shockvertising tactics.
Stepping Stone is an organization based in the Maritimes that helps out sex workers. They believe that sex workers have rights just as everyone else does and therefore deserve protection. These Stepping Stone ads by Extreme Group bring the message forward that sex workers are brothers, mothers and daughters too.
Implications - Shockvertising continues to be an effective way for products and services to gain media and consumer attention. Businesses looking to instantly create viral ads should consider shockvertising in their advertising strategies because the Internet is a medium that has been proven to tolerate slightly more risque content than television or radio programming is able to successfully do.
Adult Worker Ads
More Stats +/-
Top 50 Shockvertisements
Revealing Awareness Campaigns
Brazilian Sex Workers Get a Voice
Clutching Cancer Campaigns
Portraits of Phone Sex Workers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.