When it comes to dog lovers, no one has Uwe Troschel beat. In fact, Troschel loves dogs so much that he sold his face for tattoo advertisements to raise money to build a museum completely dedicated to St. Bernard dogs.
Troschel split his face up into different sections and sold them for different prices depending on size and location. To place a tattoo advertisement on his nose, it only costs $2,630, but to buy his entire forehead cost $65,700. Troschel says that he will not get any of the tattoos put on until he has sold every single section of his face.
Uwe Troschel is gaining mass attention and it won't be long before he is a walking advertisement.
What's Driving This Trend
- Tattoo Advertising
- Disruptive innovation opportunity: Businesses can explore new ways of advertising by placing temporary tattoos on willing individuals.
- Fundraising Methods
- Disruptive innovation opportunity: Non-profit organizations can experiment with unconventional fundraising strategies like selling advertising space on personal assets.
- Extreme Branding
- Disruptive innovation opportunity: Companies can push the boundaries of brand awareness by engaging in unique and attention-grabbing marketing campaigns.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity: Advertising agencies can incorporate tattoo advertising into their repertoire, offering a fresh and unconventional option to their clients.
- Non-profit
- Disruptive innovation opportunity: Non-profit organizations can explore alternative fundraising methods, such as selling ad space on personal assets, to attract more attention and generate funds for their cause.
- Marketing
- Disruptive innovation opportunity: Marketing firms can explore extreme branding techniques, like sponsoring individuals with tattoo advertisement, to create buzz and stand out from competitors.
