The most recent LibÃ©ration Newspaper campaign is controversial yet creative. The concept behind the campaign is incredible, with portraits of suspiciously familiar politicians whose identities are concealed by embarrassing quotes.
The LibÃ©ration Newspaper campaign also uses abbreviated names such as "George W.B.," accompanied by a quote such as "The vast majority of our imports come from outside the country," giving its viewers something to think about.
Implications - The most recent American election showed the world that politics and pop culture are two forces that drive public interest simultaneously. In a headline world where social media is the primary means of information spreading, politicians and political campaigns must use newer, more unconventional means to reach a younger audience of voters that incorporate familiar pop culture icons and humor.
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