The Yashida Ice Works exhibition will certainly make you feel like a kid again. Full of magically stunning sculptures, the series resembles a winter wonderland. If you decide to mimic these print ads by licking one of the frozen sculptures, however, you may be in a bit of trouble. I know that Yashida Ice Works may look appealingly cool, but if you've learned anything the movie 'A Christmas Story,' it is that it's quite painful to have to remove a tongue stuck to ice.
Conceived by Singapore-based ad agency Publicis, the Yashida Ice Works ad campaign may look uncomfortably painful, but there is a sense of curiosity and experimentation that will really pique people's interests. Instead of scaring people away from the show, it will definitely wrangle them in.