The SA Lotteries X Lotto ad campaign plays on everyone's dream of retiring early. Forgetting about fancy cars, extravagant lifestyles and extreme adventures, this campaign goes straight to one of our most fundamental desires: an easy life filled with little pleasures.
Conceived and executed by Adelaide-based ad agency Clemenger BBDO, the SA Lotteries X Lotto ad campaign depicts two deceptively old folks with the granny hairdo, grandfather cardigan and that stale sense that we only associated with the elderly generation. Yet those two people are actually young with a good early retirement plan thanks to good luck and winning the lottery.
Funny and yet to the point, the SA Lotteries X Lotto ad campaign will surely inspire people to pick up next week's lotto tickets.