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Dar Al Amal Public Awareness Ad

 - Jan 15, 2009
References: coloribus & arabaquarius.blogspot
This powerful ad for Dar Al Amal (Arabic for ‘House of Hope’), a shelter for abused women, depicts a sexually abused female as a lifeless doll or mannequin.

The ad, which was created by Memac Ogilvy & Mather (Dubai, UAE), couples the powerful imagery with a donation plea to keep the shelter running and to "Help her feel human again."

The ad was photographed by Alex Sandwell Kliszynski with creative director Dalbir Singh, art director Rafael Rizuto, and copywriter Sascha Kuntze.