This ad for Korea University’s Institute of Foreign Languages is a hoot! I love the fun and clever approach they use to get people to register and learn a new language. By pulling out the tongue-shaped flier, potential students can see themselves learning a foreign language. The tagline reads, “Get the native tongue.” Come to think of it, it also gives new meaning to “what’s your mother tongue?”
The ad was created by advertising agency Diamond Ogilvy, Seoul, Korea with creative direction by Kyoungjoo Lee, Dabok Kim, and Jihye Kim. The copy was written by Yujean Bahk and Howard Han.