This ad for computer manufacturer Lenovo uses a comical approach to showcase their ‘face recognition’ feature. Although at first glance the image looks more like an ad for a hacker than one for a security feature, once you read the tagline the print ad becomes crystal clear. After all, that’s gotta hurt.
The ad was created by advertising agency Ogilvy, Bangalore, India with creative direction by Rod Vallis and Arun KT.
Implications - And I think it's pretty safe to say that they have a winner on their hands. This is the kind of ad that appeals to any Internet-obsessed consumer, and in this day and age, that applies to quite a few people ranging in age and career. Oglivy, Bangalore, India knocked it out of the park with this one.
Face Recognition Campaigns
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Lenovo Computer Ad Places Your Head in the Password Field
- By: Vincent SaleraMar 13, 2009 Updated: Jul 27 2011