These Shera Sound-Proof Walls Ads Make Noises Fall Flat
Amelia Roblin — October 12, 2011 — Marketing
References: ogilvy & adsoftheworld
Noise is a tricky thing, creeping under doorways and echoing through the halls. It's difficult to control the chaotic waves that will eventually reach our ears, so these Shera Sound-Proof Walls ads reinterpret the properties of sound.
To demonstrate that something so ubiquitous and invisible can in fact be managed by a little structural tweaking, the Ogilvy advertising agency of Thailand turned noise into a self-contained plasticky speech bubble. In three different images that suggest house party, a domestic dispute and an intense episode of lovemaking, the dialogue between the concealed characters involved stops short against the wallpaper, unable to penetrate.
Reducing the concept of sound to a single restrained force that can be easily blocked, these Shera Sound-Proof Walls ads make their product's job look easy.
To demonstrate that something so ubiquitous and invisible can in fact be managed by a little structural tweaking, the Ogilvy advertising agency of Thailand turned noise into a self-contained plasticky speech bubble. In three different images that suggest house party, a domestic dispute and an intense episode of lovemaking, the dialogue between the concealed characters involved stops short against the wallpaper, unable to penetrate.
Reducing the concept of sound to a single restrained force that can be easily blocked, these Shera Sound-Proof Walls ads make their product's job look easy.
Trend Themes
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Sound-proofing Solutions — Disruptive innovation opportunities include developing advanced sound-proofing technologies and solutions to meet the growing demand for noise reduction in various industries.
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Creative Advertising Campaigns — Disruptive innovation opportunities lie in creating unique and attention-grabbing advertising campaigns that reimagine familiar concepts to promote products or services effectively.
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Visualizing Invisible Concepts — Disruptive innovation opportunities involve finding innovative ways to visually represent or communicate intangible or invisible concepts to enhance understanding and engagement.
Industry Implications
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Construction — Disruptive innovation opportunities in the construction industry include developing advanced sound-proofing materials, technologies, and building designs to improve noise control and create more peaceful environments.
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Advertising and Marketing — Disruptive innovation opportunities in the advertising and marketing industry involve developing creative and innovative approaches to captivate audiences and effectively communicate brand messages.
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Interior Design — Disruptive innovation opportunities in the interior design industry include incorporating sound-proofing solutions as a key element in creating functional and aesthetically pleasing spaces that prioritize acoustic comfort.
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