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38 Fruity Packaging Designs

From Fruit-Shaped Juices to Health-Boosting Beverages

— November 28, 2013 — Marketing
These fruity packaging designs are offering consumers some eye-catching ways to feel more health-conscious about the products they're using.

In this modern day and age, people are often concerned about the dietary ingredients and health effects of certain foods and beverages they consume. That's why marketing a product to consumers that visually seems healthier or nutritious is an inventive way to stand out from competitors. And what better way to market a nutritious product than by showcasing the package with bright and colorful fruits? These creative fruit packaging designs are demonstrating that the visual appearance of a product can have a significant impact on how consumers perceive that particular item.

From juice boxes shaped like slices of fruit to berry-branded goods, these funky fruit packaging designs will definitely catch the eye of any health-conscious consumer.
6.7
Score
Popularity
Activity
Freshness
38
Invitation-Carrying Bananas
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
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37
Fruitful Booze Branding
Fruitful Booze Branding
The Casillero Silva Wine Bottle is as Attractive as It is Delectable
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36
Soda-Inspired Apple Wine
Soda-Inspired Apple Wine
iC Cider Brands Bottles Similarly to the Iconic Coca-Cola Design
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35
Health-Boosting Beverages
Health-Boosting Beverages
Crocodile Fresh Fruit Smoothies are Cleverly Branded & Full of Nutrients
<
34
Healthy Shotglasses
Healthy Shotglasses
The ShotCarver for DIY Fruit Fruity Fun Barware
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33
Cute Banana Containers
Cute Banana Containers
The ChiquiSafe Fortifies Your Fruit Against Squash-Scale Impact
<
32
Branded Fruit Handouts
Branded Fruit Handouts
This iStore Fresh Apples Campaign Encourages Healthy Purchasing
<
31
Fruit-Infused Branding
Fruit-Infused Branding
The MOJO Yogurt Packaging is Deliciously Juicy and Inviting
<
30
Hybrid Bottled Beverages
Hybrid Bottled Beverages
Flav Water Packs Bold Flavor into Innovative Packaging
<
29
Sun-Bleached Fruit Branding
Sun-Bleached Fruit Branding
Siobhan Cotter Creates Vivacious Packaging for Busy Berry
<
28
Stacked Apple Branding
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
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27
Full-Bodied Beverage Branding
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
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26
Straw-Strung Wrappers
Straw-Strung Wrappers
This Thai Pomelo Packaging Puts a Pesky Plant to Good Use
<
25
Fashionably Frozen Treats
Fashionably Frozen Treats
These Branded Popsicles by Lara Atkinson Celebrate Luxe Labels
<
24
Fruit Inspired Office Essentials
Fruit Inspired Office Essentials
The Fruits Block by Ko. Machiyama is Refreshingly Clever
<
23
Personified Fruit Branding
Personified Fruit Branding
The Sabadi Packaging Features a Series of Laid Back Mascots
<
22
Fruit-Topped Lotion Bottles
Fruit-Topped Lotion Bottles
This Korean Cosmetic Brand Uses Cute and Compact Packaging
<
21
Germinating Juice Branding
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
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20
Funky Fruit Branding
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
<
19
Flexible Fruit Branding
Flexible Fruit Branding
Bravocado Packaging Demonstrates the Adaptability of One Healthy Edible
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18
Fruit-Impersonating Packaging
Fruit-Impersonating Packaging
Pineapple Pastry Branding Takes Shape of the Tropical Treat
<
17
Leaf-Topped Packaging
Leaf-Topped Packaging
Nutral Creates Fruit Skin Inspired Designs
<
16
Patterned Petal Branding
Patterned Petal Branding
Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy
<
15
Color-Conscious Branding
Color-Conscious Branding
This La Tomatina Campaign Will Paint the Town Red
<
14
Form-Fitting Fromage Branding
Form-Fitting Fromage Branding
Shorf Cheese Packaging Expresses Ingredient Honesty
<
13
Hexagonal Seedling Branding
Hexagonal Seedling Branding
Park Seed Packaging Appeals to Budding Home Gardeners
<
12
Sliceable Snack Cartons
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
<
11
Cute Fruity Branding
Cute Fruity Branding
Summercow Milk Packaging Describes a Hint of Juicy Flavor
<
10
Vibrant Slice Branding
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
<
9
Literal Fruit-Shaped Logos
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
<
8
Refreshed Fruit Product Packaging
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
<
7
Fruit-Munching Merchandizing
Fruit-Munching Merchandizing
Snack Monsters Packaging Chows Down on its Healthy Contents
<
6
Succulent Beverage Branding
Succulent Beverage Branding
'By Hoogesteger' Juice Packaging Highlights a Splash of Color
<
5
Simplistic Fruit Packaging
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
<
4
Berry-Branded Goods
Berry-Branded Goods
The Patch Packaging Flaunts the Flavor of the Farm's Scrumptious Strawberries
<
3
Fresh Fruity Branding
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
<
2
Masquerading Food Merchandizing
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
<
1
Fruit-Shaped Juices
Fruit-Shaped Juices
Jooze Juice Boxes Are Designed for the Young at Heart
<