Design student Siobhan Cotter created a vibrant concept packaging design for the fictional juice brand Busy Berry. The imagined Busy Berry boasts a line of juices and yogurts that are 100% all natural, using only ingredients that are locally sourced. This juicy product line was designed for the health-conscious in need of a quick boost. To demonstrate the juice and yogurt's energy-brewing capabilities, Cotter favoured brilliant colors and bold graphics.
Siobhan Cotter created a series of paper-cut renderings of fruits and herbs to serve as labels. She favored a subtly sun-bleached palette of vivacious neons. The typography is bold, simple and slightly distressed, adding to the packaging's beach bum aesthetic. The text reads in short visceral bursts, giving the consumer a preview of the flavor odyssey housed inside.
Complete with high-energy graphics and bold text that leaps off the bottle, the Busy Berry packaging will have you jonesing for a little berry bliss.
What's Driving This Trend
- Vibrant Packaging Design
- Developing packaging designs that utilize vibrant colors and bold graphics to attract customers and create a visually appealing product experience.
- Locally-sourced Ingredients
- The use of locally-sourced ingredients in food and beverage products to meet the growing demand for natural and sustainable options.
- Short and Bold Typography
- Utilizing short and bold typography to create impactful and visually enticing product labels that catch the consumer's attention.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to differentiate themselves by emphasizing the use of locally-sourced ingredients and utilizing vibrant packaging designs.
- Package Design
- Opportunity for package design companies to explore new and innovative ways to create visually captivating and impactful packaging designs.
- Graphic Design
- Opportunity for graphic design professionals to experiment with bold typography and vibrant colors to create visually stunning product labels and packaging designs.
