Unlike most flavored waters on the market right now, Flav water doesn't try to win over their customers with claims to make them stronger or fitter.
Flav water is desirable simply for it's phenomenal flavoring. This thirst-quenching drink comes in a variety of fresh flavors including watermelon kiwi, mango and pineapple. Another feature that sets this product apart from it's competitors is it's unique packaging. Flav water is filled into a hybrid of a can and a bottle. The body of the bottle is made out of flexible and clear plastic, whereas the top is that of a sturdy aluminum can.
Sip on Flav water next time you're parched for a punch of fruity flavor.
Implications - Consumers face the challenge of deciding between several similar products in the marketplace. They appreciate products that make their purchase decision easier by sporting unique packaging or ingredients.
Key Themes Behind This Trend
- Hybrid Beverages
- Innovative hybrid packaging in beverage industry that offers a unique experience to consumers.
- Bold Flavors
- The use of bold and fresh flavors in the beverage industry to attract consumers.
- Simplicity of Product
- Consumer preferences are shifting towards products that offer simplicity and aims to provide convenience.
Where This Applies
- Beverage Industry
- The beverage industry can capitalize on the trend of offering hybrid bottled beverages with unique and attractive packaging.
- Packaging Industry
- Packaging industry can introduce new designs for hybrid packaging that are innovative while reducing the environmental impact.
- Food and Retail Industry
- Introduce hybrid bottled beverages with bold and fresh flavors at retail stores and provide an easy way for consumers to purchase on the go.
