These new vitaminwater flavors are being launched by the brand to provide consumers with a functional refreshment option that doesn't back down when it comes to taste. The beverages come in the new Gutsy and Look options, which are characterized by their watermelon peach and blueberry hibiscus flavors, respectively. Gutsy is formulated with five-grams of prebiotic fiber to help support overall gut health, while Look contains both vitamin A and lutein for eye health maintenance.
The new vitaminwater flavors both maintain a zero sugar recipe that joins the brand's existing refreshments that are focused on functional hydration. The new flavors are likely to draw in shoppers looking to try out functional food and drink varieties, which have grown immensely in popularity over the past few years.