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Full-Bodied Beverage Branding

Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor

— November 5, 2013 — Lifestyle
Kräftig Saft juice packaging expresses itself like a big juicy orange -- the kind that you suspect will simply burst the moment that you pierce the peel. The Isabela Rodrigues Studio branding concept really captures this particularly enticing quality of fruit, that's just gushing with ripe flavor.

Blueberry, raspberry, açaí and surinam cherry have been poured into bulging bottles with textures that reference the particular surfaces of the edibles themselves. The açaí and the blueberry come in smooth and spherical containers, while the raspberry seems to bubble and the cherry expands into slices. Every example of Kräftig Saft juice packaging appears to be swollen with succulent liquid, exuding the rich reds, purples and blues of the scrumptious primary ingredients.
Trend Themes
1. Texture-infused Packaging - Designing packaging that references the surfaces of edibles themselves, giving consumers a multisensory experience.
2. Fruit-centric Branding - Creating packaging designs that exude the rich colors, flavors and textures of primary ingredients in order to effectively convey the taste of the drink.
3. Vibrant Liquid Packaging - Designing juice containers that appear swollen with succulent liquid, enticing consumers with imagery of freshness and flavor.
Industry Implications
1. Beverage Industry - Innovating in the juice market by appealing to consumers' desire for fresh, fruit-centric products with multisensory packaging designs.
2. Food Packaging Industry - Providing beverage companies with packaging solutions that use texture, color, and shape to effectively convey the freshness and flavor of primary ingredients.
3. Graphic Design Industry - Working with food and beverage companies to develop visually-stunning packaging designs that convey the taste and texture of the product through imagery.
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