The recent print campaign for Buko Cream Cheese follows bad hair throughout the decades. Entitled 'Morning Hair,' the campaign by Ogilvy & Mather's Denmark office follows the concept of Buko Cream Cheese being at the breakfast table for years.
This concept is executed with the tagline "No one has seen more morning hair than Buko. Buko. Part of the breakfast table for the past 76 years," complete with portraiture of hairstyles gone wrong throughout the decades.