This coffee shop is nothing like Starbucks. These vivid, dream-like illustrations are not from an art exhibition, they are actually advertisements for BelCuore Cafe in Sao Paulo.
The idea, curtsy of Ogilvy Brasil, is quite simple: no matter what you may be into in your daily life, you will not be the same without BelCuore Cafe. Your mind will take you there, you legs will follow regardless of the task at hand. The idea is nothing new, but the execution, however, is quite grand. The impeccable detail of artistic workmanship will raise curiosity to the highest level shifting all priorities.